With billions of social media users worldwide, it is no surprise that 93% of marketers use social networks to promote their business and services. As most companies end up targeting the global market with the help of the Internet, their needs for multilingual and multicultural marketing and public relations follow a constantly growing trend. SociaLingo by ComTranslations was created to answer those marketing needs – it offer real-time social media translations in over 140 languages.

SociaLingo allows you to engage potential and existing customers regardless of the language they speak, reducing tremendously the difficulties in promoting products and services arising from speaking different languages. Continue reading

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As every business and their grandmothers are haphazardly hurling themselves onto the social media websites, the neglected corporate initiatives of yesteryear patiently lurk in the dark annals of the World Wide Web anticipating the time when high ranking execs will again begin to realize the power of the corporate blog. Just about 5 minutes after businesses began to wake up to the idea of adding a blog to their online presence, Facebook and Twitter hit the scenes, and most companies plans of improving their blogs went from being on top of the CEO’s desk to being ‘filed away somewhere.’ The result- a wealth of business websites, which possess attractively developed blogs that utterly lack any semblance of marketing strategy.

As is true with any form of marketing or content production, the best way to determine an effective presentation method is to consider the audience first and foremost. In many niches, the personal flavor, that only a blog can offer, creates a viral effect due to their friendly and likeable content. Admittedly, applying the personal touch is not the only effective method of corporate blogging, but the personal blogging method does have viral potential for connecting with former and future customers. Continue reading

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These days most businesses are handling a considerable number of their operations online. Many companies are finding that many of their commercial transactions are being handled online, much of their marketing campaigns are being waged online, and even many in-house operations are being pursued online. For instance, a good number of companies conduct seminars for leadership training online.

Many companies are also storing their data online, in the cloud, in order to save money on hardware and energy costs. One of the newest online trends for businesses is reputation management services, all of which seek to shape a company’s brand by developing positive web content and SEO. Where once a company might have focused their Public Relations budget entirely on events and publicity, the rise of the Internet and social media has forced all industries to keep track of brand awareness online. Here are a few of the ways this is being done: Continue reading

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Guest post by Sol Baker

In this article you’ll learn how to…
Study the birth of trends and early adopters
Crowdsource pertinent data
Create cultural events while marketing

These days marketing is simultaneously easier and harder. It’s easier in the sense that there are a wide variety of new online tools that can equip the wayward marketer with an arsenal of powerfully efficient information gathering techniques. It’s harder in the sense that people are aware of the presence of marketing and are somewhat jaded by it. This makes marketing campaigns less effective and puts added pressures on marketing teams to come up with innovative, cutting edge strategies. But regardless of what product or service you are promoting, be it custom pens or carpet cleaning, there are ways you can market and, more importantly, gather information crucial to marketing, without being seen as infringing on peoples’ privacy. Here are three methods for doing so:

Hunting For Cool

‘Cool hunting’ isn’t new or revolutionary at this point. Youth marketing firms have been embedding researchers into niche communities for years, gleaning trends and data and using this information to create customized marketing campaigns for their clients. With the widespread growth of the Internet, ‘cool hunting’ can now be accelerated in a way that previous generations of marketers would have salivated over. Using social media, message boards, and place-based messaging out in the field, trends can be caught as they’re born and the early adopters of these trends can be more quickly profiled and monitored. Continue reading

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If you’re a blogger, there are many issues to consider when creating content, promoting it, and designing the aesthetic of your blog. Whether you work for a marketing agency like Quick Sprout with a number of different online clients or are launching your own blog, ask yourself these six questions in order to get yourself on the fast track to success:

What is your niche? Don’t blog in a vacuum. Decide who your blog is for and actively write for that audience. If your blog is about graphic design, specify what medium of graphic design—online, advertising, manufacturing, etc. Any general category you think of can be drilled down into at least a half dozen other sub-categories. Honing in on the most lucrative sub-category and niche audience will allow you to focus your content, marketing, and publishing outreach. Continue reading

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