There is so much more to finding employment and creating a career today than many people realize at the get go. While many people no doubt find positions by sending out their resumes and custom tailoring their cover letters, today’s tech centric-society lends itself well to new and more appropriate forms of self-promotion. Blogging has become a hobby, career, and tool for thousands and thousands of individuals around the world. Using a personal blog to essentially brand yourself and market your skills to the professional world has fast become the approach in today’s harsh job market. Follow these four blogging tips and self-marketing basics to create a personal blog that sells your best professional qualities and helps potential employers gain special insight into your abilities.

Simplicity and Clarity

The key to a successful website of any sort is simplicity and clarity. This is true for most things, including marketing. You want to be clear and direct with your intent and purpose. With your personal blog, you should create something that carefully communicates what you wish to tell. Your writing style should be clear and to the point. Tell your readers up front what your interests are, what the purpose of your blog is, what your accomplishments are, and what you wish to gain from them reading your material. There’s no point in using fluff language or fillers. Just tell people exactly who you are and what you are doing and see how they respond. Of course, I mean all of this directness to be done in a professional manner. You must sell yourself through your blog. Be clear and simple in your intent.  Continue reading

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Buying fans or followers has somehow become a sort of a taboo whenever PR or marketing experts discuss social media strategy. It is something people regard with distrust and the act of paying someone to like your page or follow you on Twitter is something devious and wrong. As always, things are not black and white, most of the online world has an intriguing grey attitude.

Let’s face it, if you advertise your page or profile on Facebook, Twitter, Google Ads or wherever, you still pay for people to like you. When you buy social media fans, does that mean they are worse then when you pay for advertising? Maybe. It all depends on what service you’re using for your purchase, it depends on their method of getting you fans and so on.  Continue reading

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BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

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The rise of Twitter as a powerful social media tool as seen its deployment in a wide variety of marketing, journalism, and propaganda campaigns. Recently many companies have also begun to use Twitter as a Public Relations tool. From real time communication to brand reputation, Twitter can be used for public relations, but only if your PR team is wise and careful. Here are three factors to keep in mind:

Twitter creates a real-time dialogue without taking on dangerous newscasts

Almost like having your own global LP Chat software, Twitter creates a running dialogue with the world that can be updated so rapidly it begins to take on characteristics of real time communication. This can be extremely beneficial for time-sensitive events related to product releases, political campaigns, and even international stock market tips. With the world more connected than ever, the ability to spread information efficiently and instantaneously allows companies and public entities to address issues concurrently with network news cycles. Continue reading

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7 years ago, on a similarly cold winter, but less snowy if I remember correctly, I went ahead and started my very own blog on the Blogger platform. It was long before the Google buyout of this popular platform, long before I gave up on my dream of being a journalist and, yes, long before the wonderful world of PR won me over and sparkled this version of the Words of a Broken Mirror Blog.

Seven years later, I have tested a lot  of everything that has to do with blogging, from niches to frequency to communities. I kept learning more about coding and customizing and html, and JavaScript, and how blogs generally work. A few social media channels later, lots of business articles, guest posts across the blogosphere, a few hosted contests, a travel blog and an online magazine for women, I am still blogging with the same great pleasure I experienced 7 years ago.  Continue reading

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