The interactive kiosk has undergone major changes in the last two decades and is not utilized in all major industries to enhance user interactivity and increase efficiency. The technological advancements in this sector are far from over and this kiosk holds much potential in the future and businesses that have not yet adopted this trend should do so fast before they are phased out.

Initially the kiosk began in the most humble way, and was of the same kind to an ATM machine where one keys in information to receive a service, buy a product or gain more information. Radical changes in the innovativeness of the kiosk will see it utilize fully the concept of augmented reality. The concepts of augmented and virtual reality have been explored in fictional movies, but these are about to move from our screens and into our fingers. Continue reading

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Any business, PR or marketing strategy will always refer to your competitors. Some will paint them as the big bad wolves you need to fight to win customers over and make money. Yes, competition is fierce and you will always need to prove you are better in certain ways to keep customers coming your way.

But the truth is having competition is not this huge mass of negativity, something you need to fear. It’s much better to think of your competitors as peers who push you to always be better at what you do. So here are a few instances when your competitors will actually help you out: Continue reading

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Guest post by Mike Wheatley

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As every business and their grandmothers are haphazardly hurling themselves onto the social media websites, the neglected corporate initiatives of yesteryear patiently lurk in the dark annals of the World Wide Web anticipating the time when high ranking execs will again begin to realize the power of the corporate blog. Just about 5 minutes after businesses began to wake up to the idea of adding a blog to their online presence, Facebook and Twitter hit the scenes, and most companies plans of improving their blogs went from being on top of the CEO’s desk to being ‘filed away somewhere.’ The result- a wealth of business websites, which possess attractively developed blogs that utterly lack any semblance of marketing strategy.

As is true with any form of marketing or content production, the best way to determine an effective presentation method is to consider the audience first and foremost. In many niches, the personal flavor, that only a blog can offer, creates a viral effect due to their friendly and likeable content. Admittedly, applying the personal touch is not the only effective method of corporate blogging, but the personal blogging method does have viral potential for connecting with former and future customers. Continue reading

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There is so much more to finding employment and creating a career today than many people realize at the get go. While many people no doubt find positions by sending out their resumes and custom tailoring their cover letters, today’s tech centric-society lends itself well to new and more appropriate forms of self-promotion. Blogging has become a hobby, career, and tool for thousands and thousands of individuals around the world. Using a personal blog to essentially brand yourself and market your skills to the professional world has fast become the approach in today’s harsh job market. Follow these four blogging tips and self-marketing basics to create a personal blog that sells your best professional qualities and helps potential employers gain special insight into your abilities.

Simplicity and Clarity

The key to a successful website of any sort is simplicity and clarity. This is true for most things, including marketing. You want to be clear and direct with your intent and purpose. With your personal blog, you should create something that carefully communicates what you wish to tell. Your writing style should be clear and to the point. Tell your readers up front what your interests are, what the purpose of your blog is, what your accomplishments are, and what you wish to gain from them reading your material. There’s no point in using fluff language or fillers. Just tell people exactly who you are and what you are doing and see how they respond. Of course, I mean all of this directness to be done in a professional manner. You must sell yourself through your blog. Be clear and simple in your intent.  Continue reading

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