Corporate Blog Strategy – Getting Personal
As every business and their grandmothers are haphazardly hurling themselves onto the social media websites, the neglected corporate initiatives of yesteryear patiently lurk in the dark annals of the World Wide Web anticipating the time when high ranking execs will again begin to realize the power of the corporate blog. Just about 5 minutes after businesses began to wake up to the idea of adding a blog to their online presence, Facebook and Twitter hit the scenes, and most companies plans of improving their blogs went from being on top of the CEO’s desk to being ‘filed away somewhere.’ The result- a wealth of business websites, which possess attractively developed blogs that utterly lack any semblance of marketing strategy.
As is true with any form of marketing or content production, the best way to determine an effective presentation method is to consider the audience first and foremost. In many niches, the personal flavor, that only a blog can offer, creates a viral effect due to their friendly and likeable content. Admittedly, applying the personal touch is not the only effective method of corporate blogging, but the personal blogging method does have viral potential for connecting with former and future customers. Continue reading
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There is so much more to finding employment and creating a career today than many people realize at the get go. While many people no doubt find positions by sending out their resumes and custom tailoring their cover letters, today’s tech centric-society lends itself well to new and more appropriate forms of self-promotion. Blogging has become a hobby, career, and tool for thousands and thousands of individuals around the world. Using a personal blog to essentially brand yourself and market your skills to the professional world has fast become the approach in today’s harsh job market. Follow these four blogging tips and self-marketing basics to create a personal blog that sells your best professional qualities and helps potential employers gain special insight into your abilities.
Buying fans or followers has somehow become a sort of a taboo whenever PR or marketing experts discuss social media strategy. It is something people regard with distrust and the act of paying someone to like your page or follow you on Twitter is something devious and wrong. As always, things are not black and white, most of the online world has an intriguing grey attitude.
First of all, Happy New Year to you all 

