Business & Corporate

What’s wrong with new year resolutions?

First of all, Happy New Year to you all :D Hope 2012 is just as you have imagined it to be and then some! Now it’s back to business..

A while back I told a good friend of mine selling career and business related products and services that December will be an awesome month for him. He’d sell more, a lot more than in the previous months. He did not believe me, not entirely. He then told me December had been an amazingly pleasant surprise.

The truth is I drew a very obvious conclusion. Whenever a year ends and a new one starts, we start reviewing our lives and somehow see the negatives, then decide to do something about it. We start working on our resumes in December, we start planning, in our head or on paper, we buy products and services to help us achieve our goals, from business to weight loss and so on.

I suspect the seasonal extended family reunions play a decisive part, that’s why most of our planning effort happens between Christmas and New Year’s Eve! We go to face our loved ones who somehow are our biggest critics as well, tell them about our lives and have them point out where we went wrong. Or they don’t, but they start talking about their accomplishments and all we have to do is compare notes and figure where we need to improve.  Continue reading

Popularity: 2% [?]

MinimalMe, new online CV/Resume template from QBKL

We love the design of our blog and that of our PR agency‘s website. But that’s not all, we at Mirror Communications generally love everything our friends at QBKL release, be it our own websites, new online homes for their clients or their online CV/resume templates. When it comes to designing and developing websites, even more so when implemented on WordPress, we are what you would call QBKL’s groupies :)

A while back we introduced their Bold online CV/resume template. Since then it has become quite a Themeforest hit and was even included in Envato’s birthday bundle! But it was definitely time for something new from QBKL! They knew it and that’s why yesterday they released MinimalMe, a minimal HTML CV / Resume template. It pretty much is a one-page template that features a unique, clean and minimal approach. It’s easy to use and customize so that your online resume shows off the best possible business presentation of yourself and your services.

MinimalMe, other than looking awesome and being extremely easy to set up, keeps a very important aspect in mind: people like to be special. And their CVs and resumes usually strive to be accurate and convincing, but to also differentiate them. That is why this html template features 130 possible combinations of background patterns and color schemes.

Based on what your hosting packages allows for, you can choose between a fully XHTML based version and  a PHP version that comes with a fully functional AJAX contact form. If you like to dive into the code of any one page website you post online, don’t worry, the template is well documented and you’ll find it extremely easy to customize it to your liking.

More details on how to get the MinimalMe HTML CV / Resume template on Themeforest.

Popularity: 4% [?]

Marketing to your employees – incentives and motivation

Guest post by Nick Deyong

In today’s world, everything happens at breakneck speed and, to offer a clumsy version of an often-used expression, “we’re too busy gazing off in to the distance to notice what’s right in front of us”. Or something to that effect.

The same can be said when considering the practice of marketing; amidst all the promotion to the wider world it is easy to overlook a key stakeholder group – internal colleagues and suppliers. A curious occurrence, when it is clear that without employees operations would grind to a halt.

Not just that, but without enthusiastic staff who are fully behind the task at hand, know exactly what their role is and how important they are to the business, all the clever marketing in the world would ultimately prove futile. You see, employees are a company’s greatest ambassadors – treat them well and they will pass on this positivity to future customers and staff in a way that is wholly more honest and authentic than any advertising campaign. Continue reading

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Fired CEOs and Their Personal Brand

CEOs are fired or forced to resign. It happens, as in business, as well as in private life, some relationships are not bound to last forever. Even Steve Jobs, who will always be one of the archetypes for CEOs for a long time from now, severed his connections with Apple at a certain point.

Being fired or having rumors spread about having been forced to leave a company is a crisis for a professional’s personal brand. Other potential employers will be influenced by some other player’s decision to fire their CEO and not want to hire that very same person to lead their company. So how one handles their personal brand while and after being fired is not something that should be taken lightly.

I had a conversation on this topic with a CEO that left a tech company very suddenly, and the details of the event were never fully talked about. At least not in the open! The person in question was commenting on the Yahoo – Carol Bartz breakup and said that was the way to do it: let everyone know what’s going on instead of protecting the interests of a company that just got rid or you. I asked why they had taken a different approach and the answer was that immediately after the event, they were unable to separate their own interests from those of the former employer.  Continue reading

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Endpoint Security Company CoSoSys in Deloitte’s 2011 Technology FAST 50 Top

We are extremely proud that Mirror Communications‘ client CoSoSys, a developer of endpoint security, device control and data loss prevention solutions, has been included in this year’s edition of Deloitte’s 2011 Technology FAST 50 top for Central Europe. CoSoSys is now part of a prestigious and very competitive list, where a technology company’s intellectual property and the subsequent revenue growth are evaluated and rewarded.

Deloitte’s FAST 50 not only rewards innovation and major contributions to the technology market. It also shows the world how intellectual property actually generates business growth, as the companies ranked have an impressive year to year revenue growth. The growth rate is not the only factor, there is a minimum revenue required to make the list and the chunk of budget invested in research and development is also important.

Continue reading

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