The Businessmagnet.co.uk solution

In troubled economic times when companies assassinate their marketing and advertising budgets, you’d expect companies in this industry to talk about how there’s no business and loss is lurking along their way. Yet in this very time and day, Businssmagnet.co.uk, online business directory from the UK, reported steady growth, a solid influx of new customers and a great, strengthened relationship with companies already working with them. I wanted to know more about their approach to business, as it is driving them up, right through the rough economic clutter. Lee Cheesman (see photo), Businessmagnet.co.uk Director was kind enough to answer a few questions.

While advertising budgets are being grossly cut down, Businessmagnet keeps growing. What’s your secret recipe?

Whilst we have seen a different trend throughout the advertising industry, we have been surprised by the number of businesses that have taken a proactive approach with the current economic situation, many businesses actually increasing their advertising spend, especially within the online sector. We too have taken a proactive approach to ensuring that our Directory is as streamlined and effective as ever. We have increased our web prominence and introduced a better system to keep our contact frequent with our customers. Continue reading

Popularity: 9% [?]

Guest post by Hasan Shirazi, Logoinn

The significance of a unique logo for the purpose of marketing and branding of a company or its product is not hidden from anyone. Having a perfect logo could be the ultimate wish of any business owner who knows the real importance of visual identity. However, many a time, due to lack of knowledge or some other factors, business owners do some common logo design mistakes while building their business brand. These mistakes eventually develop a wrong brand image, and then a business has to face decline even when all other branding elements are fine. In this article, we have pointed out 5 common logo design mistakes most commonly made by business owners.

Not hiring a professional designer to do the job

On the surface you might think that designing a logo is not a complicated task. You may assume that nearly anyone with some taste and artistic inclinations can design a logo for you. However, reality is quite different. Designing a business logo is not a work of new or pastime amateurs. Continue reading

Popularity: 16% [?]

We live in a marketing and branding world where Jack Trout warns us that death is the punishment for companies who do not differentiate. Bloggers are trying hard to get unique or customized blogs to support their online brand. We all strive to promote a special something that’s only ours. But is it really necessary? Is it the only way? Or is the uniqueness also nurtured by something else rather than design or having your product photo recognized by everyone without seeing the logo?

I’ve been thinking lately of some large car manufacturers. Peugeot, Citroen, Ford, Toyota, all strong players in the international market. They all have something in common: producing some small cars, perfect for the city life. But let’s take a closer look at how these cars look like:

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Popularity: 100% [?]

Guest post by Alex Cristache

The list of blogs and online magazines offering tips and advice has been growing exponentially every year. Even I am the founder of one such “blogging tips” blog.

With all the hype created around this type of blogs and the (in)famous “make money online” blogs, people seem to overlook one significant thing: these blogs offer tips and advice, but encourage you to experiment.

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Popularity: 15% [?]

This entry will be part of a series of more, based on bad pitches I experience or hear of. Turning them into tips and tricks will probably help those pitching do a better job in the future.

Some blogs have moved, some are simply abandoned. Whatever the reason, the owners are clearly not interested in writing on them. So pitching to these people would be a waste of time and a full scale proof of lack of research skills or of not paying that much attention.

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Popularity: 16% [?]