I’ve met Robyn Bloom on LinkedIn, after answering one of her questions about getting beauty bloggers and journalists to write about her business, Purely Cosmetics and the line of natural mineral products she created. While talking to her, I wanted to know more about how life as a one-woman-show was in the beauty field. I had only read her LinkedIn profile and some information on her website before sending these questions. I am extremely glad they’ve lead to a great story about following your dreams and doing what you love.

You went from selling prescription medications to selling ad space in the Yellow Pages to then owning your own mineral make up company. Tell me how it all happened!

Most of my life is an accident. When I first went to college, my intention was to become a doctor – I’ve always been intrigued by science. After my first inorganic chemistry class, I nixed that idea. I started out in the fashion industry as a menswear buyer while I was in graduate school (worked in retail all through high school), intending to open up my own clothing store. My MBA was emphasizing entrepreneurship, and after going through the program, I decided I’d rather start new products with someone else’s money rather than mine. Continue reading

Popularity: 20% [?]

There are some who believe bad PR only comes from failed or irresponsibly planned actions of public relation specialists. It actually also comes from having no PR to handle negativity associated with a certain company. There’s also this ongoing belief that not all companies need PR, because they see PR as just some people trying to get stories into the newspapers.

Yet here’s the example revealing how PR can help you better communicate with existing and prospect customers. Let’s take a construction company. Negotiations are mostly based on different things than the number of articles on the papers. Old projects are analyzed, those hiring them want to know if they work effectively, if they finish on time and if they can adapt to new challenges throughout a project.

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Popularity: 26% [?]

We all love to play games. It’s probably our mind’s way to stay connected with the inner child we keep nurturing. But we like playing, most of us love challenges and when it comes to prizes, we’re all in!

I’ve recently had my eye caught by a contest and a nice little game that I’ve become addicted to. And I am referring to the SecondBrain contest and the Stay.com trivia game. Both had an interesting idea, different approaches and cool prizes. Continue reading

Popularity: 6% [?]

I’ve read numerous articles on Twitter, some saying it’s a complete waste of time, some saying it’s extremely useful and others, more temperate, saying it’s useful and a time waster as well, depending on what you do with this tool.

I believe saying Twitter or any other Social Media channel for that matter wastes your time is simply stating the obvious. Anything consuming time has potential to waste everything it spends with no real results. Social media, other media, everything you do can have no results, some results or excellent results. It all depends on how much you invest in your actions, what you aim to obtain and there’s also the little yet important part luck plays in the equation. Continue reading

Popularity: 5% [?]

Current and potential customers bring in money for a company in many ways. They buy products, they buy additional services, upgrades, maintenance and if hey like your service they’ll spread the word and have more money pouring your way.

But what you might overlook is that those people, if they come in high numbers, are also something to be sold. As an audience, they’ll generate a new found stream of revenue. You’ll position yourself as a high authority conference organizer and not spend much in the end. Why? Simply because others will pay to sell something to your audience.

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Popularity: 12% [?]