IT & Technology

CoSoSys - making the ad

Sometimes work is purely fun and I feel bad getting paid for it. Like being there when this fun ad was created for one of the Mirror Communications clients, CoSoSys, vendor of leading endpoint security and data loss prevention solutions.

The ad is meant to emphasize how a company can simply not worry about thieves coming in and trying to steal their sensitive data. More on data loss and theft, how to prevent it and how serious it can be here.

Hope you enjoy the ad! Oh, and I challenge you to find me in the ad :D

Monday Reading Roundup Take #20

What I think you shouldn’t have missed last week…

ReadingThe last week of January 2009 comes with the 20th edition of the Monday reading tips brought to you by Words of a Broken Mirror.

We’ll start with some interesting top 10 trends for 2009 from Samll Business Trends: the top 10 software publishing trends by Tim Berry and the top 10 global trends for SMBs by Laurel Delaney.

Mihaela Lica raises the issues of spam-like ads on Twitter, an attempt thought of by Magpie, not Twitter’s monetization team as you might have thought.

Lip-sticking has published an inspirational guest post by Mary Schmidt on powerful first ladies, what they have achieved and what women in general can accomplish, regardless of being married to powerful men.

Brad Shorr of Word Sell Inc. discussed the issue of business-to-business sales and how managing daily pains helps build or demolish businesses and individual careers.

Brian Solis of PR 2.0 pointed out that social networks are growing up as more adults are joinging the conversation.

Hoping you’ve enjoyed this week’s list, I invite you, as always, to share your recommendations in the comment box. See you next week!

PC Magazine Goes Fully Digital

This is the kind of news that makes all those predicting the end of print media go “Aha!”. Starting February 2009, we’ll have to say goodbye to the print version of PC Magazine. It will be changed into a digital format, with similar subscription options. I’m looking forward to see how advertising options will change, but even more curious to see how many of they readers switch from paper to downloadable format.

How did they announce it? Well, it’s all posted on their site, the CEO emailed their contacts and, just in case that email was lost among others, account managers also contacted their clients. From what my contact shared with me, before this move, a large part from the magazine’s income was generated by their digital branch. This leads me to believe the complete switch was a pretty smart move.

What do you think? Any predictions you’d like to share? Will other magazines follow the same pattern? Is this easier for a tech magazine? I’d love to read your thoughts.

Monday Reading Roundup Take #18

What I think you shouldn’t have missed last week…

ReadingNice to see you all at a fresh new edition of our Monday Reading Roundup! I’ve prepared some cool articles from the week past for you to enjoy.

But I want to start on a hillarious note. We’ve all been dealing with spammers for a long time. They waste precious moments, never take no or an answer and basically are so many we can’t possibly add all the addresses to our blacklist…So here’s a little laughing of them and our own problems: Mihaela Lica discovered that spammers are stupid and can definitelly prove it!

When promoting your business on the internet, you will make some mistakes. Some might harm more than you could ever predict, so here’s a list of what not to do when promoting your business online from Cath Lawson.

Janelle asked a great question on Create Business Growth: while we know we are extremely dependent on the internet as individuals, have businesses become too dependent as well?

RSS subscribers come and some are lost along the way. If you’re thinking of getting them back, you should definitely read this guest post on ProBlogger by Glenn Allsopp.

When the winter holidays are approaching, we all think of the gifts we want to give to others. Karen Swim recommends a few gifts to give ourselves, to make us happier and stronger for the new year.

Thinking of pitching a blogger? Not all of them have personal “how to pitch me” guides, but if you use Diana Huff’s you’ll probably throw in a successful one. And here’s some advice from the other side of the border, the PR person’s view on pitching by Alan Weinkrantz.

And to end on the note I started with, here’s a little something from Jeff Pulver: The Twitter Girl Song!

Have a great week and see you next time!

Cell Phone Producers and Missed Opportunities

As many of you, I depend a lot on my cell phone! Without it, I have no idea how to get in touch with friends and family because since the address book, I stopped learning phone numbers by heart. So if I carry it around and buy a nice one which can successfully replace a laptop for some tasks, I’d love to listen to music on it!

headphonesAnd here comes my problem! The standard headphones such devices come with. I hate them! My ears are a bit too small for them. So if they don’t fall out every 2 minutes, listening to my favorite songs becomes this painful experience making me switch back to my mp3 player that I can use custom headphones on!

I am not saying they should come with three different types of headphones in the standard package. But I’d love to see other options on their site, or at least a referral link to those producing them. But no! Luckily for me, when I want something, I’m pretty good at googling it. And I of course found an adapter for my new phone, which I will order after my vacation. Still, why loose the opportunity or, when a customer calls, say you have no solution for them when it’s actually very, very simple?