I remember hearing a lot of people say that getting stuck in features is a bad marketing idea. You can pimp features as much as you like, you can make them sound cooler or fancier than ever before, people will still not care. Why? Because unless it is translated into a benefit, a feature is [...]

Current and potential customers bring in money for a company in many ways. They buy products, they buy additional services, upgrades, maintenance and if hey like your service they’ll spread the word and have more money pouring your way.
But what you might overlook is that those people, if they come in high numbers, are also [...]

What I think you shouldn’t have missed last week…
Our Monday Reading Roundup has reached its second edition. Welcome aboard, I really hope you enjoy last week’s list of great articles.
The first one comes from the ClicZ Blog and deals with bad trends in sending out press releases. Basically, PR specialists should stop at sending the [...]

Being at the airport at 5 am is not an easy thing to accomplish! Especially if you didn’t finish packing or got enough sleep the night before. But we got there in time, went through the check in, the security check and had another hour to kill before boarding.
The flight to Munich was easy, the [...]

We all know there’s a certain age when boys run away from girls and never ever want to play with them. Well, imagine what it’s like to be a girl who likes boys’ games at that age! It all changes into: “I can’t play with you, the other boys will laugh at me”, “Go get [...]