Category: PR & Marketing

DIY Marketing and PR: A Makeup Business Owner Approach »

I’ve met Robyn Bloom on LinkedIn, after answering one of her questions about getting beauty bloggers and journalists to write about her business, Purely Cosmetics and the line of natural mineral products she created. While talking to her, I wanted to know more about how life as a one-woman-show was in the beauty field. I [...]

Popularity: 59% [?]

Monday Reading Roundup Take #9 »

What I think you shouldn’t have missed last week…
Happy Monday everyone! I hope you’re week is off to an amazing start and that you have time for some reading today as I come with interesting suggestions.
If you’re planning to boost your e-commerce sales through blogging, Michael Martine of Remarkablogger has 10 wonderful tips to help [...]

Popularity: 39% [?]

No PR Leads to Bad PR »

There are some who believe bad PR only comes from failed or irresponsibly planned actions of public relation specialists. It actually also comes from having no PR to handle negativity associated with a certain company. There’s also this ongoing belief that not all companies need PR, because they see PR as just some people trying [...]

Popularity: 100% [?]

Scaring Customers into Buying A New Product - Bad Strategy Choices »

I believe Generali is a great insurance company. My experience with them has been really pleasant. But their Marketing and PR team really needs a little scolding. Why, read on and you’ll find out!
My car insurance is a mixed product of Genrali and my bank, ING. It’s supposed to expire in 15 days. So today, [...]

Popularity: 21% [?]

Monday Reading Roundup Take #8 »

What I think you shouldn’t have missed last week…
A new week has just started and I am back with a reading list to keep you busy for a while. Hope you enjoy it at least as much as you’ve enjoyed previous roundups.
The Hobo Days is a rather new blog documenting the journey of a [...]

Popularity: 27% [?]