You’ve probably all seen the fake Morgan Freeman quote about the media turning killers into famous, household names going viral on Facebook and Twitter and all the other major social media networks out there. It’s so famous, it caught the attention of Mashable. The story is mainly about the wrongful attribution, then followed by a close look into the original source of the message.

The hoax talks abut the Newtown, Conn., school shooting, saying that in most cases people know the name of the killer, but have no clue about those of the victims. Labeling a shooting or another as the one with the highest death toll or the youngest victims would only make another psychopath want to top it. It then states the perpetrators should remain anonymous and forgotten when covering such news.  Continue reading

Popularity: 1% [?]

Volunteer evangelists are a godsend. They work part time for your PR department out of appreciation for your brand, nothing more. And you don’t have to pay them, although they sometimes bring in a lot more revenue than your employees, especially when they have a certain traction in groups that are part of  your target market. While they are wonderful when you enjoy the benefits of having their support, I’d say it would be wise not to alienate them and force them to “file for divorce.”

Die-hard fans and self-appointed evangelists are not there for you just because you’re trendy or because of the perks of getting noticed. They are because they genuinely like your products and services, they believe in your philosophy and will stand by you through a lot. But if you get to disappoint them and have them give up on you, then it means you’ve done something terribly wrong. See, they know your products and services inside out, they know what you as a brand have promised, and when it all goes south, they will know exactly where you failed. Continue reading

Popularity: 1% [?]

For a business, a friendly contact with the customers is very important. That’s why businesses make use of PR or Public Relations services in order to monitor and manage the flow of information between the business and the public. The aim behind PR is to influence potential clients, promote products or services and to obtain investors by releasing useful information.

There are a lot of PR companies that enable businesses to promote a positive image in front of their customers. In order for a PR business to grow and receive more clients, here are some strategies they can use:

1. Strong Media Relations

You need to show your clients that you have strong media relations. You need to assure them that the campaigns you will pitch will be picked up by the media and provide your business with beneficial coverage. Continue reading

Popularity: 1% [?]

Building a good reputation online can be a time-consuming process, particularly if it is a project you take on yourself. Even so, your business reputation is all you have, and it can be so easily affected online, especially if you aren’t being proactive and making an effort to establish a good online reputation for yourself.

What is Online Reputation Management?

Online reputation management is the process of tracking your business, what you say about it, and what others have to say about it. It is the process of keeping this information positive and downplaying any negative aspects that could be posted by disgruntled customers or anyone wishing to harm your reputation under false pretenses.

When this type of negative information is posted about your company on the internet, it can be posted anonymously and sent to a large audience, which in turn can hurt your business’ reputation both online and off. Continue reading

Popularity: 2% [?]

Contract management in public relations is essential for your success as a business. It is important for you to have a working knowledge of contracts before signing any type of agreement with a public relations agency. There are certain clauses that you should always seek to include in a contract with a public relations company. If a public relations company refuses to include a certain clause in a contract, then you should avoid doing business with this individual or company. Here are some of the clauses that you may want to consider including in a contract with a public relations company.

Indemnification Clause

An indemnification clause gives you the power to review all of the materials that a public relations company releases on your behalf. It can be essential for your company to see a press release before it is released to the public. Your company may want to make sure that a public relations company is not releasing data that you do not want available to the public yet. You may have a new product that has not yet been finalized for the public, but that the public relations company attempts to discuss with the public in a press release. This is one of the biggest mistakes that a public relations company can make on your behalf. Continue reading

Popularity: 2% [?]