With billions of social media users worldwide, it is no surprise that 93% of marketers use social networks to promote their business and services. As most companies end up targeting the global market with the help of the Internet, their needs for multilingual and multicultural marketing and public relations follow a constantly growing trend. SociaLingo by ComTranslations was created to answer those marketing needs – it offer real-time social media translations in over 140 languages.

SociaLingo allows you to engage potential and existing customers regardless of the language they speak, reducing tremendously the difficulties in promoting products and services arising from speaking different languages. Continue reading

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If you’re a blogger, there are many issues to consider when creating content, promoting it, and designing the aesthetic of your blog. Whether you work for a marketing agency like Quick Sprout with a number of different online clients or are launching your own blog, ask yourself these six questions in order to get yourself on the fast track to success:

What is your niche? Don’t blog in a vacuum. Decide who your blog is for and actively write for that audience. If your blog is about graphic design, specify what medium of graphic design—online, advertising, manufacturing, etc. Any general category you think of can be drilled down into at least a half dozen other sub-categories. Honing in on the most lucrative sub-category and niche audience will allow you to focus your content, marketing, and publishing outreach. Continue reading

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Buying fans or followers has somehow become a sort of a taboo whenever PR or marketing experts discuss social media strategy. It is something people regard with distrust and the act of paying someone to like your page or follow you on Twitter is something devious and wrong. As always, things are not black and white, most of the online world has an intriguing grey attitude.

Let’s face it, if you advertise your page or profile on Facebook, Twitter, Google Ads or wherever, you still pay for people to like you. When you buy social media fans, does that mean they are worse then when you pay for advertising? Maybe. It all depends on what service you’re using for your purchase, it depends on their method of getting you fans and so on.  Continue reading

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BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

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The rise of Twitter as a powerful social media tool as seen its deployment in a wide variety of marketing, journalism, and propaganda campaigns. Recently many companies have also begun to use Twitter as a Public Relations tool. From real time communication to brand reputation, Twitter can be used for public relations, but only if your PR team is wise and careful. Here are three factors to keep in mind:

Twitter creates a real-time dialogue without taking on dangerous newscasts

Almost like having your own global LP Chat software, Twitter creates a running dialogue with the world that can be updated so rapidly it begins to take on characteristics of real time communication. This can be extremely beneficial for time-sensitive events related to product releases, political campaigns, and even international stock market tips. With the world more connected than ever, the ability to spread information efficiently and instantaneously allows companies and public entities to address issues concurrently with network news cycles. Continue reading

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