Guest post by Claire Williams

There’s been a lot said about the power of social networking online in recent years and it is an excellent tool for connecting with new people and promoting your personal brand.  But I’m interested in the ways online networking can interact with real, offline events to the benefit of both, especially in the case of event organizers and attendees.

For organisers, social networking opens up a new world of promotional opportunities and chance to ensure that all attendees have an excellent time at their event.  For attendees, interacting with an event’s online networking can help them feel more at ease and get more out of the day.

So here’s how organisers and attendees can use social networks to get the most out of the event. Continue reading

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What I think you shouldn’t have missed last week…

There is no better way to start the week then reading last week’s best business, marketing and PR pieces! So let’s kick this week off with a few reading recommendations!

Guest blogger Lena West explores The Unfortunate Burden of Poor Social Media Examples on LipSticking, discussing how bad examples seem to weigh a lot more than the overwhelmingly numerous good examples of businesses using social media.

Do you know what the difference between reach, outreach and reaching out is? Liz Strauss explains it in a great piece, stressing the importance of reaching out and connecting with someone, building a valuable relationship.

Once again proving there are things to be learned and to be successfully applied to your business virtually anywhere, Karen Swim shares 5 Sweet Business Lessons from the Cake Boss. Continue reading

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Passion for food is something a lot of people share, regardless of gender, location or cultural background. We all need to occasionally indulge our taste buds and linger in the flavors of a delightful meal, alone or in the company of others. Following that passion to get people to write and share their thoughts on food and what it means to be cooked well is bound to turn into a quite interesting social media project.

Chef and No Reservations TV show host Anthony Bourdain has had this wonderful idea of a crowdsourced library of essays on food and launched the Medium Raw Challenge. People are faced with an apparently simple, yet rather complex question – Foodies: What does it mean to cook food well?. They write their essays and post them on the challenge website and hope to win the Special Added Prize of $10,000 to the Grand Prize Winner and have their writing included in Bourdain’s latest book, Medium Raw. Continue reading

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Guest post by Ben Johnson

When internet became popular, we heard people made millions online. When social media become popular, we heard it’s a new way of meeting people, establishing your credibility and increasing your sales. Just as people earlier wanted to make millions online after reading the success stories of others, the same way people now also want to utilize the power of online social networking to give a significant push to their business and enjoy financial freedom.

Why is Online Social Networking Popular?

Well, because it allows you to meet new people from around the world without even leaving your chair. You can talk to your potential clients, stay in touch with your existing customers, interact with new people, build your business image, create awareness about your products and you can do tons of other things as well.

One Important Thing to Remember:

However, this can’t be done overnight. You need to be patient and grow your business gradually and in a realistic way. Remember, businesses that succeeded via online social networking didn’t become successful in a day or two. Consequently, do not rush and ensure that you don’t ruin your reputation on social media by getting labeled as ‘spammer’.

Now, let’s discuss the top 5 ways to prosper in online social networking: Continue reading

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I rarely talk about client projects on my blog, but this time CoSoSys is working on a really great campaign with the Romanian Foundation for Children Community and Family (FRCCF).  The License to hope campaign targets an education center with a top of the line lab offering 50 laptops and computer training to underprivileged children. About 150 children over the age of 7 will be trained each year. After completing the training, they will continue to have access to the computer lab for school work or for other FRCCF projects, thus helping them  learn, create and build a better future for themselves.

Meet the children

In order to support this goal financially, CoSoSys will donate 50% of all Secure it Easy license sales for the next four months (until July 15). So those interested in protecting their computers the confidential data they store will also have the change to give a helping hand to these children. Please watch the video below for more info on the campaign or read the full press release here.

To contribute, you can also add a badge to your website or become a fan of the License to hope campaign on Facebook.

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