Websites have been around for so long, we imagine everyone has gotten the hang of the basic rules of usability. But apparently they didn’t! So here are three important things you should consider if you care about your visitors at all. And you should care, especially if you’re selling something through your website.

1. Stop making the www compulsory! People are lazy. They will always prefer to type name.com instead of www.name.com. Yes, most websites respect this rule, but there are still some parts of the Internet where people like to pretend it ain’t that important. It is! People will think your site is down first, then consider other possibilities, like needing to type three more letters.

2. Your site should at least work on major browsers! That’s IE and Firefox. Don’t believe me? Check your Google analytics or whatever tracking software you’re using. See what browsers your visitors are using. And make sure your site works on the most frequently used ones. If it just works on IE, you’ll let a lot of people down.

3. Don’t make advertising more annoying than it already is! Yes, we have come to ignore most ads. So stop making them extremely annoying by allowing them to impair navigation on your site. If you add a close button to an ad, then it should work, the ad should not open again when I try to click a menu button.

These rules are based on what I find most annoying when browsing online and trying to dig information on websites. What would you add to the list?

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It’s not slang, it’s not cute, it’s just bad grammar. Slang does not mean you are entitled to behave as if grammar never existed, there are some mistakes native speakers will never make, no matter how much slang they add to their songs. Please, pretty please, when you decide to write songs in foreign languages, get someone to proofread them for you. Those singing won’t look good. Frankly, the result is just the opposite, it makes them look bad.

Now, repeat after me “Listen….to”, ” Listen….to” not just “Listen”. It’s “I never listen to what they say”, please don’t take out the “to”. Oh, and it’s “has come” not “has came”. And if you’re singing about a boy, please call him “moreno”, not “morena”. Unless he’s a girl who used to be a boy. Or she’s a boy who used to be a girl!

I know English songs are trendy. I know adding a little bit of Spanish spice is also cool. But handle with care, it will make those singing your lyrics look better. Don’t help them damage their brand. They are perfectly able to do so themselves. I know, I’ve heard some interviews on the radio that have made me laugh so hard I could barely drive.

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There’s been so much virtual ink spilled on building relationships on social media sites that one needs to be blind not to run across one article giving a few tips on the matter. Yet some still try their own obnoxious techniques that don’t work anyway.

One trend that I’ve recently notices and got an “oh, really?” from me was the following: add a friend, wait a bit for them to follow back and if they don’t, send them a message saying you’ll unfriend them if you’re unwilling to return the favor. Now how does that threat work? Simply put, it doesn’t.

The reason to friend or follow anyone is that you somehow find them interesting enough. If you want to get their attention, start a conversation with them, ask the right questions to get their attention and make them feel valued and interesting. They then might return the favor.

But if you act like and impatient, self-absorbed nuisance,  they will at best ignore you. Or choose to block you all together or report you. Why risk that when you can spend 5 minutes forgetting about what you want and think of what other people need. They will definitely respond in a much more pleasant manner than they would in the case of virtual blackmail!

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The purpose of pitching a story is to get coverage for it. That means that if someone offers to write about the topic you’ve proposed and asks for the product you mentioned or simply for more info, you need to reply to their emails. Not keeping track of who you’ve pitched to is a bad idea in such a case. Especially if instead of following up, you resend the same pitch and fail to reply to the second inquiry.

If you don’t know how to keep track, here’s a simple idea: get a list of names and emails of people to contact. As you send your message to them, mark them in a different color. If they reply and need more info, use a third color. It’s easy and a bit playful. And if you’re good at mixing colors, it looks good too.

Following up is a must. For both those who have shown interest and for those who’ve not replied. Those interested will actually publish after you give them what they need to do so and a friendly reminder with some interesting details might help others decide to publish your story in the end. Continue reading

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Blogsessive.com has just published a guest post written by yours truly on how to make your blog and twitter account work better at promoting each other. And the solution is simple: notice what they have in common, notice the differences, and if it’s a team you want, then create one!

I’d love to hear your thoughts and your own tips on how to create a dream team out of your blog and Twitter feed, so head over to Blogsessive to read the article and share your insight

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