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	<title>Words of a Broken Mirror</title>
	<link>http://wordsofabrokenmirror.com</link>
	<description>Online and Offline Marketing and PR</description>
	<lastBuildDate>Tue, 16 Mar 2010 14:13:32 +0000</lastBuildDate>
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	<item>
		<title>My debut on Everything PR</title>
		<description><![CDATA[
			
				
			
		
I am extremely proud to announce my very first article on Everything PR, one of my favorite blogs covering PR and marketing and run by my very good friends Mihaela Lica and Phil Butler. Here&#8217;s a sneak peak for you:

Private Garbage, the New Pseudo-gold Mine of Personal Branding
I thought keeping your dirty laundry away from [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/16/my-debut-on-everythingpr/</link>
			</item>
	<item>
		<title>There&#8217;s always something new to learn</title>
		<description><![CDATA[
			
				
			
		
If there is one thing I&#8217;ve learned about PR is that there&#8217;s always something new to learn. And you find lessons in all possible places, such as learning about word of mouth from stray dogs. One of the best resources for new things to learn are your clients. While working with them, you&#8217;ll discover PR [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/15/theres-always-something-new-to-learn/</link>
			</item>
	<item>
		<title>Does product placement in movies still work?</title>
		<description><![CDATA[
			
				
			
		
Yes, lots of Coca-Cola going on in movies and series, as well as drinks, fashion brands and anything you&#8217;d ever think of. I am sure you all remember the Bridget Jones cheering on a huge screen. Or the Apple computers in Zoolander. But does product placement still work for popular movies and TV series?
I have [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/12/does-product-placement-in-movies-still-work/</link>
			</item>
	<item>
		<title>Why do we retweet?</title>
		<description><![CDATA[
			
				
			
		
When we tweet something, a thought, a piece of information, we expect two things: starting a few conversations and getting retweets. Both are valuable, but while the first goal implies our community, the retweet part implies reaching out to more people and getting more views and opinions on what we have just sent into the [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/11/why-do-we-retweet/</link>
			</item>
	<item>
		<title>Three important rules for your online presence</title>
		<description><![CDATA[
			
				
			
		
Websites have been around for so long, we imagine everyone has gotten the hang of the basic rules of usability. But apparently they didn&#8217;t! So here are three important things you should consider if you care about your visitors at all. And you should care, especially if you&#8217;re selling something through your website.
1. Stop making [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/10/three-important-website-rules/</link>
			</item>
	<item>
		<title>It’s all about the experience</title>
		<description><![CDATA[
			
				
			
		
Why is a hotel always full while the next door one is empty, although they offer the same services at comparable prices? Why does a certain video game convince millions to play it, while others struggle with a lot less buyers, although they are a bit cheaper? Why does an IT product sell, while others [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/03/09/it%e2%80%99s-all-about-the-experience/</link>
			</item>
	<item>
		<title>Dacia, Renault and the evolution of a Romanian brand</title>
		<description><![CDATA[
			
				
			
		
I have always been intrigued by the relationship Romanians have had with their car brand, Dacia. It is the only brand that still exists and that did not disappear after the Revolution that put an end to communism. But the way we&#8217;ve seen the brand, the way we&#8217;ve related to it or chosen to ignore [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/02/24/dacia-renault-and-the-evolution-of-a-romanian-brand/</link>
			</item>
	<item>
		<title>Is scheduling tweets another form of spam?</title>
		<description><![CDATA[
			
				
			
		
While browsing through my LinkedIn account, I just noticed this question about apps that allow you to schedule tweets. Some of the answers stated no one should ever schedule tweets, as it is spammy. Automation is bad, don&#8217;t do it. And I started wondering. Is it really spam? Or is it just a way to [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/02/03/is-scheduling-tweets-spam/</link>
			</item>
	<item>
		<title>Why is RSS so grossly overlooked?</title>
		<description><![CDATA[
			
				
			
		
RSS might very well be one of the most overlooked technologies out there. We all use it, to read, to get content on different pages, to promote our content and our influence, but we rarely talk about it, there are a handful of articles on strategies, best practices and the likes. But there are special [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/02/01/why-is-rss-overlooked/</link>
			</item>
	<item>
		<title>Is driving traffic to a story new to PR professionals?</title>
		<description><![CDATA[
			
				
			
		
The past couple of weeks have brought in quite a few articles and blog posts about driving traffic as the new leverage of PR professionals. Pitch the story and have the traffic to back your pitch. But is this practice really new? Haven’t PR professionals already been driving traffic to online stories? I know I [...]]]></description>
		<link>http://wordsofabrokenmirror.com/2010/01/19/pr-leverage-driving-traffic-to-story/</link>
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