1. What’s in a Name? Everything
2. SEO: Marketing in the New Millennium
3. PPC as a Model of Smart Advertising
4. Social Media: Highly Accessible Advertising
5. Freshening Up: Maintaining Your Brand Image
New methods of advertising, particularly web-based ones, may be confusing to someone not acquainted with the different mechanisms of the web or well-versed in how they work. Take, for example, the classic Yellow Pages advertisement. Every year you buy your ad space for a fixed amount of money. In these ads, the more space you buy, the higher the price. Things, however, have changed. The advent of the Internet has led to many exciting new ways of advertising that are more affordable and sensible than the old, antiquated methods that essentially equated size with relevance.
One of the most exciting and cost-effective means of advertising on the web is PPC. PPC stands for “pay per click.” This type of advertising does exactly what you would anticipate it would do. As a business owner you pay for your ad space only when it is clicked through on the host’s website. Say, for example, your business specializes in a very specific service, such as vacuum pump repair. A savvy business owner would place an ad for vacuum pump repair on a website that sells vacuums. This kind of ad placement ensures you will get clicks from interested parties, bringing truly curious customers to your website and managing your advertising money smartly all at once.