When answering a customer support enquiry, when replying a reporter’s email or a fan’s request, when simply sending out a sales offer, anticipating the next move you need to make to help the customer is the secret to your impressive success.  You need to be able to predict what their next question will be and reply to it before they actually ask it.

Let’s consider a few examples to better support my statement: anticipating questions is a PR superpower and by extension a business superpower. Continue reading

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