How Can You Control Who Uses Your Name?

Company X Romania is a well respected company on the domestic market. It’s been around for a while and would not for the life of me yield the “beginner marketer” idea in my head. Yet I got this spammy comment (yes, I always double-check Akismet) promoting one of their not so recent announcements. The comment was made by a guy linking to an internet marketing site of exactly one page. No link to company X whatsoever, just the info on them…

Now, there are a few issues to consider:

  • Is X paying these guys or testing what they can do? Well, then, they are doing a pretty bad job, they don’t even use spammy links to X. And why would the company’s Romanian branch benefit from traffic from foreign sites when it clearly targets Romania?
  • Are they trying to impress X Romania on their own, trying to get a contract signed? Really bad strategy then.
  • Is this company trying to show off their web exposure skills and traffic increasing strategy to other bloggers? Even worse strategy…
  • Are they harvesting links to their site with randomly picked news excerpts based on a blogger’s country of origin? Possible. Again, poor strategy! They promote their internet marketing services, I am sure there are quite a few posts here they could have chosen for a legitimate comment and a link (do follow one even)

If X Romania is actually paying these guys to generate traffic to their site, worse choice ever!

If X Romania is in no way affiliated with these spammers, how can they protect their image? Hope this is a one-time offense? Read this post and contact the guys? They have a one page site and two email addresses as contacts, is there any real chance to get them to stop? Hope everyone will understand it’s the last issue I pointed to and no one will think X=SPAM?

What can you really do when a bogus “internet marketing guru” is using your brand to spam others? Disclose it and hope for some good online coverage? Warn said company and hope they’ll stop. Ignore them and pray this goes away without an image crisis? What do you think?

Who cares what “Simon says”?

Guest post by Alex Cristache

The list of blogs and online magazines offering tips and advice has been growing exponentially every year. Even I am the founder of one such “blogging tips” blog.

With all the hype created around this type of blogs and the (in)famous “make money online” blogs, people seem to overlook one significant thing: these blogs offer tips and advice, but encourage you to experiment.

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Blog PR Tips: Don’t Pitch to Dead Blogs

This entry will be part of a series of more, based on bad pitches I experience or hear of. Turning them into tips and tricks will probably help those pitching do a better job in the future.

Some blogs have moved, some are simply abandoned. Whatever the reason, the owners are clearly not interested in writing on them. So pitching to these people would be a waste of time and a full scale proof of lack of research skills or of not paying that much attention.

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Monday Reading Roundup Take #10

What I think you shouldn’t have missed last week…

ReadingA new week has just started and I hope it took off wonderfully for all of you. And I’ve got the perfect reading list to help you make your week a little better!

Janelle of Create Business Growth has written about freedom of speech and the lack of it in the online world. We should all think about this a little, as one of my early morning emails told the story of a censored Mixx entry.

Looking for a new way to increase sales? Why not try flagship content? Chris Garrett has just published an article teaching you everything you need to know.

Afraid of falling into a blogging rut? Michael Martine of Remarkablogger has just the tips to help you avoid one.

There’s been quite some debate regarding who should handle social media related tasks within a company. Should it be HR, PR, Marketing or should it be anyone with a genuine interest? The most comprehensive piece I’ve read on the subject is an article by Shel Hotlz of A Shel of My Former Self.

Naomi Dunford of IttyBiz has just revealed a golden rule of word of mouth marketing: not pissing people off and remembering there’s more than your primary target!

All the Marketing and PR professionals thinking of embracing the social media need a few tips and tricks. Chris Brogan has come up with a list with what they should know.

If you haven’t heard the “Content is King” phrase at least once last week, you haven’t been online much. Alex Cristache of Blogsessive shows us how important the kingdom is in the blogging equation.

I’m a proud member of the Generation Y. Not by choice, but by year of birth. And those borne a little before me are Gen Xers. These are the two gens I’ll be spending a lot of my life with, so any statistics on them are of interest. Especially when they are great statistics, like the ones David Wilson has just published on Social Media Optimization.

Hope you’ve found this week’s list helpful and you’ll join me for a fresh one next week!

Happy Monday,

Social Media Love Comes With Great Content. Really?

I’ve read quite a few blog posts on how to get social media love. There are quite a bunch who go around the same old issues and try to rearrange the lists. For money making purposes and sometimes as a blogging tip, social media is trendy, it’s hype, it’s everything anyone is interested in these days.

One of the most common advices is not to submit your own content. OK, let’s assume for a moment we’ve all decided this practice is frowned upon. What’s the advice following this “don’t”? You’ll never guess: keep writing quality posts. Really?

It appears we all forget a basic rule of marketing: you might have the greatest content in the world, if no one knows about it, it has no effect. It’s like writing the perfect novel and never having it read by anyone. So what should you do? Optimize for search? Sure, but that would bring you search traffic, not necessarily social media attention.

So? What should you do. Well, here are a few quick and effective tips:

  1. Decide what social media site or social bookmarking site you’re interested in getting traffic from
  2. Create an account. If you want to be on more, start with two or three to make sure you give each site the needed attention.
  3. Make sure you put links to your blog on your profiles to get social media visitors.
  4. Start voting, commenting and making friends with common interests, while adding quality content, not your own.
  5. Ask your friends to also take a look at your content, maybe they’ll submit it.

There it is. It’s not a big secret, as what to do in theory is easy. Putting it into practice is a bit harder :) But if you want some further advice, let me know, I’ll do my best to help you out.

And a note to my fellow bloggers. We never write everything we can on a subject. We keep some details for other posts and some for paid advice. But that does not mean we should give crappy advice, no matter how much online profits we have on public display.