If you’re a blogger, there are many issues to consider when creating content, promoting it, and designing the aesthetic of your blog. Whether you work for a marketing agency like Quick Sprout with a number of different online clients or are launching your own blog, ask yourself these six questions in order to get yourself on the fast track to success:

What is your niche? Don’t blog in a vacuum. Decide who your blog is for and actively write for that audience. If your blog is about graphic design, specify what medium of graphic design—online, advertising, manufacturing, etc. Any general category you think of can be drilled down into at least a half dozen other sub-categories. Honing in on the most lucrative sub-category and niche audience will allow you to focus your content, marketing, and publishing outreach. Continue reading

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