Building a good reputation online can be a time-consuming process, particularly if it is a project you take on yourself. Even so, your business reputation is all you have, and it can be so easily affected online, especially if you aren’t being proactive and making an effort to establish a good online reputation for yourself.

What is Online Reputation Management?

Online reputation management is the process of tracking your business, what you say about it, and what others have to say about it. It is the process of keeping this information positive and downplaying any negative aspects that could be posted by disgruntled customers or anyone wishing to harm your reputation under false pretenses.

When this type of negative information is posted about your company on the internet, it can be posted anonymously and sent to a large audience, which in turn can hurt your business’ reputation both online and off. Continue reading

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The most successful businesses, no matter their size or industry, are always students of brand management. Proper brand management is essential for the visibility and the goodwill of a company in the general public, and must be considered as important as the actual quality of the product. Below are five ways in which a business can easily build a stronger brand:

1) Increase the visibility of your business

We live in a highly visual society, like it or not. In order to fully maximize your product potential, use services like Signtronix to make sure that you have as much visibility as possible in the eye of the general public.  Continue reading

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Guest post by Susan Daniels

When most people think of blogging, they don’t conjure up images of brand blogging. However, even Coca-cola has a blog to further empower its brand. Brand blogging helps your business out in two ways: it gives your customers a sense of community and it allows you to gain greater online visibility.

But starting a brand blog doesn’t simply mean writing an article every couple of days or so. To make your brand’s blog successful you need to incorporate the following into your every day posting: Continue reading

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Photo by Adam Crowe

Guest post by Jade Evans

It’s all about the brand. When you buy the premium product, the sleek design – say of the King of branding – Apple, you’re buying the projection of the brand and all the marketing that goes along with it. It’s like when you buy Nike shoes or those designer jeans – built into the price is their perception of you after you have ownership of that new, shiny, designer whatever.

What do you associate with Target? Most could come up with an answer on a dime. Who do you think of when you think of Patagonia? Pepsi?

These associations – I can tell you – they are not the byproduct of the environment of the company, or at least not solely. Companies work hard and put millions, hundreds of millions of dollars into creating that emotional and subtle immediate response when customers think of a brand. Emotional buying means impulse purchases. (Which is something that any heartbroken girl can tell you when all of those new shoes arrive at their door). Continue reading

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A few days ago, I was walking with my mom on the streets of my home town, Ploiesti. Out of nowhere, it poped in front of my eyes: QUICK! The name of a very particular shop that used to make all my money disappear since I was in 8th grade. They soled notebooks, pens, pencils, anything someone with a passion for writing would definitely be into. They retailed foreign brands that I was addicted to: Schneider, Parker, Staedtler, Rotring with their very suscessful Tikky pencils. I used to save everything I got from my parents and grandparents, along with the money I got from school for being such a good student, and spend it all to enlarge my pen, pencil, marker and notebook collection.

When I rediscovered it, I couldn’t help smiling and being extremely happy it was still in the market. They had changed locations a few times and I thought they had closed down years before. I did not love Quick just beacause of what they sold. I loved the shop’s smell, how the items were displayed, the fact that most of the staff was nice and probably the fact that I had to work hard for every little treasure I got from there.  Continue reading

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