Building a good reputation online can be a time-consuming process, particularly if it is a project you take on yourself. Even so, your business reputation is all you have, and it can be so easily affected online, especially if you aren’t being proactive and making an effort to establish a good online reputation for yourself.
What is Online Reputation Management?
Online reputation management is the process of tracking your business, what you say about it, and what others have to say about it. It is the process of keeping this information positive and downplaying any negative aspects that could be posted by disgruntled customers or anyone wishing to harm your reputation under false pretenses.
When this type of negative information is posted about your company on the internet, it can be posted anonymously and sent to a large audience, which in turn can hurt your business’ reputation both online and off. Continue reading
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