And They Still Sell Them!
We live in a marketing and branding world where Jack Trout warns us that death is the punishment for companies who do not differentiate. Bloggers are trying hard to get unique or customized blogs to support their online brand. We all strive to promote a special something that’s only ours. But is it really necessary? Is it the only way? Or is the uniqueness also nurtured by something else rather than design or having your product photo recognized by everyone without seeing the logo?
I’ve been thinking lately of some large car manufacturers. Peugeot, Citroen, Ford, Toyota, all strong players in the international market. They all have something in common: producing some small cars, perfect for the city life. But let’s take a closer look at how these cars look like:
Popularity: 100% [?]
