No PR Leads to Bad PR
There are some who believe bad PR only comes from failed or irresponsibly planned actions of public relation specialists. It actually also comes from having no PR to handle negativity associated with a certain company. There’s also this ongoing belief that not all companies need PR, because they see PR as just some people trying to get stories into the newspapers.
Yet here’s the example revealing how PR can help you better communicate with existing and prospect customers. Let’s take a construction company. Negotiations are mostly based on different things than the number of articles on the papers. Old projects are analyzed, those hiring them want to know if they work effectively, if they finish on time and if they can adapt to new challenges throughout a project.
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