Knowing what you can’t do is good for business

bullseyeA few days ago I ran across a newspaper article that was supposed to be useful for readers looking to buy a laptop. It seemed to me it was either written by someone who knows nothing about computers and technology in general, or that they had found a very old article and translated it poorly. Either way, any reader trying to get advice from that article would have failed miserably. The paper obviously had no one tech savvy enough to write such an article. They still wanted it written and published it as it was, regardless of consequences.

Thinking of it, I realized there are actually quite a lot of businesses out there who claim to be able to do things they have no idea of. They are clueless about their real knowledge, talen and capabilities. Continue reading

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