Among 2010 predictions, plans and strategies, I ran across a very interesting and explicit definition of what marketing is, what it does and what a marketing team is expected to do. It belongs to Linda Smith, one of the authors of Women on Business. I just loved her idea of explaining what her plans and predictions are all about. It helps put things into perspective, reconnect with your thoughts and values and only then act.

Her take on marketing will shortly follow. After reading it, please make sure you read her post to find out what she thinks 2010 will bring in this line of business.

Marketing is telling everyone, everywhere:

• what your business is, where it is, how to find it
• what your product/service is, what it can do for the consumer, why they need it, why they want it
• how your business differs from others that are similar – what your uniqueness’s are, what makes your business so very special
• why the consumer should/ought to exchange their precious dollars and cents for your product/service

Marketing is telling everyone, everywhere in every way that people can and do receive information:

• newspapers, magazines and direct mailers – the hard copy kind, the newsprint ink that smears on your fingers and the flyers, brochures and sales letters that come in the snail mail; AND the online versions: newspapers online, magazines online and email ads that come both solicited and unsolicited
• television ads, radio ads – both via traditional tv and radio vehicles and online versions
• internet banner ads, classified ad sites, display ad boxes on social media sites
• social media relationship building
• weblogs and forums and other self-publishing arenas where messages about anything and everything under the sun, moon and stars can be shared

A business’ marketing department is usually tasked with:

• designing the message
• crafting the message delivery system
• delivering the message
• measuring the results of both the message and the delivery system

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What I think you shouldn’t have missed last week…

Our weekly roundup has been MIA for quite a while now. But we’re back with 5 great articles I stumbled across last week. I’ll make it short and sweet and as always invite you to add to the list!

A great way to learn is to find out what you should never ever do, no matter who does it and thinks it’s cool. Darren Rowse of Problogger came up with a top of the worlds’ 10 worst strategies to promote your blog.

When you send an invitation to a party, people expect to show up and join the fun. Not to first submit a form and then get a second approval to attend the party. Karen Swim perfectly explained how this situation applies to social media in general and Twitter in particular.

There are some words or phrases that we hear on a daily (or should I say hourly?) basis. We’re so used to them, that we sometime believe just hearing them is enough to know what they mean. Open source is one of those phrases. Before starting to use it and other related terms, read this list of definitions published by Seth Godin.

Readers’ attention is hard to get and even harder to mentain. We are in a rush, a little bored and sometimes lazy. So grab words, as explained by Alex Cristache of Blogsessive, are always a great way to make sure we read a piece you’ve wrote.

Bloggers are a growing force when it comes to PR and Marketing. That is why a lot of companies and agencies what them to cover their stories. But bad pitches are common, so here’s another article on how to pitch bloggers from the VallyPRBlog.

Hope you like this week’s articles! Till next week, feel free to share your own findings

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