Guest post by Mihaela Lica Butler

One of the most important components of your PR strategy has to be reputation management. Your business and personal success depend by and large on public perception. Reputation is the essence of who or what a business or person is.

Unfortunately for the SME or even some corporate decision makers, not much information exists in simplistic form, there are no real “simple guides to reputation management.” But, the infographic below, provided by KBDS Digital Marketing , does a nice job outlining some do and don’t practices and possible remedies for negatives. An old Chinese proverb roughly states:

“Don’t consider your reputation and you may do anything you like.” Continue reading

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