The Businessmagnet.co.uk solution

In troubled economic times when companies assassinate their marketing and advertising budgets, you’d expect companies in this industry to talk about how there’s no business and loss is lurking along their way. Yet in this very time and day, Businssmagnet.co.uk, online business directory from the UK, reported steady growth, a solid influx of new customers and a great, strengthened relationship with companies already working with them. I wanted to know more about their approach to business, as it is driving them up, right through the rough economic clutter. Lee Cheesman (see photo), Businessmagnet.co.uk Director was kind enough to answer a few questions.

While advertising budgets are being grossly cut down, Businessmagnet keeps growing. What’s your secret recipe?

Whilst we have seen a different trend throughout the advertising industry, we have been surprised by the number of businesses that have taken a proactive approach with the current economic situation, many businesses actually increasing their advertising spend, especially within the online sector. We too have taken a proactive approach to ensuring that our Directory is as streamlined and effective as ever. We have increased our web prominence and introduced a better system to keep our contact frequent with our customers. Continue reading

Popularity: 10% [?]

A couple of weeks ago, I went to an interview with one of my clients. We were meeting an IT journalist who was working for a local business magazine. We met, the interview went great, the story was supposed to be included in a future edition of the magazine.

We even sent some photos after the interview, as there was no photographer available for that interview. And then we waited. It was a 2-week wait. But after just one week, we heard that he magazine had been shut down. Most employees had been fired, a few of them had been transferred to a different business magazine of the same group.

This is the third magazine that’s closed down since last autumn. Will more follow? Should we get used to not have our clients’ stories published not because they’re not good enough, but because there’s no newspaper/magazine to publish it in?

Popularity: 11% [?]

Crisis, depression, downturn – no matter how you put it, the feelings the current situation generates are the same: fear, panic, pessimism. Stories of layoffs and closed doors hit us on every channel: TV, newspapers, blogs, email lists at work, water cooler stories of what’s happening in other companies. I won’t link to any of these stories, I don’t want to help the general depression feeling grow.

The best advice anyone can give you is not to panic and not to give in to feeling depressed. You might have heard this particular piece of advice before, but you should repeat it to yourself daily, use it as some sort of personal mantra. Why? Because panic makes you stop thinking and because depression keeps you from seeing the opportunities lying right in front of you. As we all know, fortunes do not evaporate, they merely get redistributed. No matter how dire it all looks, we are far from having no options at all. Continue reading

Popularity: 13% [?]