Guest post by Susan Daniels

Being in public relations today is by no means an easy task. With the internet becoming an increasingly popular avenue for spreading the word about a business, event, or product, PR specialists have to be more on the ball than ever before. In fact, the position now practically requires a PR specialist to also be a novice web developer.

Unfortunately, very few PR specialists received training which included social media and web development, and now may need to seek additional training through an online college class or two. The way in which the public interacts with businesses and organizations has changed dramatically. The common public has greater connectivity than ever before, and no longer does it look to the newspapers or TV news anchors for the latest information. Instead, individuals get online and find the information they want and need themselves without having to wait until the next day or the 5 o’clock new for the latest events. Continue reading

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Are you a great researcher with eye for creative photos? Can you write smart and catchy taglines to match those photos and turn them into great ads? Noodle, a site dedicated to helping students find the perfect fit for a college or other classes or education programmes they might be interested in, challenges you to test your skills. All you have to do is join their contest at Prova.fm, find great photos and write matching captions to win up to 10,000 USD. Continue reading

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or How never to teach marketing

Disclaimer: this post was written last Saturday during class. But as I was blogless at that time, it’s only know being published.

Two weeks ago, a student of the Romanian American University(RAU), Tourism Economy department, had a wonderful weekend. Finally, inspiring professors (two of them actually) and some really cool things to actually bother researching. Something fresh and new and not lost in the mist of centuries past. Then the new head of this private institution stopped by to tell us how things were changing: an increased level of education, more asked from the students. Anyway, it sounded impressive. So impressive I bought it, most of it anyway.

Then this weekend came. I was looking forward to my Marketing class. I mean, it’s marketing, I love it, it should be wonderful! Well, I’m currently in the middle of a disaster. The class is boring, it only speaks of old concepts and dusty theory. Where are the cool tricks, the case studies, and the engaging presentation? It’s marketing for God’s sake! This is one teacher that should know more about giving students what they need and want. Continue reading

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