Guest post by Claire Williams

There’s been a lot said about the power of social networking online in recent years and it is an excellent tool for connecting with new people and promoting your personal brand.  But I’m interested in the ways online networking can interact with real, offline events to the benefit of both, especially in the case of event organizers and attendees.

For organisers, social networking opens up a new world of promotional opportunities and chance to ensure that all attendees have an excellent time at their event.  For attendees, interacting with an event’s online networking can help them feel more at ease and get more out of the day.

So here’s how organisers and attendees can use social networks to get the most out of the event. Continue reading

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Current and potential customers bring in money for a company in many ways. They buy products, they buy additional services, upgrades, maintenance and if hey like your service they’ll spread the word and have more money pouring your way.

But what you might overlook is that those people, if they come in high numbers, are also something to be sold. As an audience, they’ll generate a new found stream of revenue. You’ll position yourself as a high authority conference organizer and not spend much in the end. Why? Simply because others will pay to sell something to your audience.

Continue reading

Popularity: 12% [?]