How to Throw a High Class Summit and Pay Little for it
By Alina Popescu on June 18th, 2008 in Business & Corporate, Events and Conferences, Featured, IT & Technology, PR & Marketing, Tips & Tricks
Current and potential customers bring in money for a company in many ways. They buy products, they buy additional services, upgrades, maintenance and if hey like your service they’ll spread the word and have more money pouring your way.
But what you might overlook is that those people, if they come in high numbers, are also something to be sold. As an audience, they’ll generate a new found stream of revenue. You’ll position yourself as a high authority conference organizer and not spend much in the end. Why? Simply because others will pay to sell something to your audience.
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