What I think you shouldn’t have missed last week…

Welcome to the 14th editon of WOBM’s reading roundup! Hope you enjoy it and find something useful to help 2009 will be the year of increased interaction between brands and their targets. This is what Shannon Nelson of Pierce Mattie Public Relations believes will happen in next year’s business world.

Marketing and Sales, two deparments for which lots of virtual ink has flown, especially when it comes to them collaborating more effectively. Kyle Flaherty of EngageInPR has published an interesting article on what marketing should learn from sales.

There’s been quite a lot said on bad blogger pitches and they still happen. Here’s a nice list of the biggest 5 mistakes ever made when approaching a blogger, from the other side of the email – PR Meets Marketing. I’m guilty for more than half, not necessarily with bloggers.

Chris Brogan, just like yours truly, is not a big fan of Facebook. Yet he wrote an amazing guide on how not to be a jerk over there.

Our education is something we need to keep improving. Here are 5 free ways to do just that spotted by Women on Business.

What do do if your clients don’t read blogs? And a lot of people don’t or don’t know what they’re reading is a blog. Telling them won’t help, as they might get irritated. So here are five ways to approach those who are not blog lovers from Michael Martine of Remarkablogger.

If you’re wondering which are the do’s and don’ts of video, Benjamin Wayne has published a extremely insightful guest post on this topic on Drew’s Marketing Minute.

And to end this week’s edition in a cheerful way, here’s a funny and easy html guide for copywriters from Conversational Marketing.

Did I miss something really important? Please share it in the comment box!

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It’s today! And while not all languages have a dedicated pirate vocabulary, we’re all fascinated by these seamen. It’s a fun day and everyone seems to be talking about it. I first found out of it from John Cass of PR Communications. Through his post, I found out everything about this day.

What then caught my eye was Barbara Rozgonyi’s article on how the buzz around this day evolved in the last two years. I wonder how it will all evolve now that Google is joining in and Facebook is teaching us how to talk “pirate”. I’m sure Barbara’s search results will double in a few days!

Now, if you’re like me and can’t talk like a pirate with your friends, here are some other ideas to celebrate: invite your friends over and have a pirate themed party (this will require great event planning efforts ), watch some pirate themed movies or read something pirate related. Have fun!

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