The first time you meet a potential client is crucial. If you start on the wrong foot, you’ll never see them again, as they probably have 10 other competitors to choose from. Don’t kid yourself that you’re the only company doing what you do in your area or country. The cruel virtual reality is that in most cases, you’re competing with the world.

With so many opportunities, second chances are a rare commodity in business relationships. So making sure you never hear from them again is rather easy. If the potential client called the meeting, some of these five issues might not be so devastating (maybe they’ll brief you on what they do), but if you asked them to hear you out, take these easy steps and they’ll work hard to forget you ever wasted their time!

Photo credit: Engin Erdogan
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