Finding the right companies and the right people to help your business grow is always a great idea. Hiring a great HR manager to make sure your staff is top notch, hiring the write PR and marketing agency, these are complicated tasks that not all companies get right.
But once you hire someone that’s really good at what they do, make sure you are familiar with the campaigns they run for you! Imagine this: one of the sites I sometimes write for gets this great targeted email proposing a very interesting contest . The message is well written, it’s clear they did some research before and you can’t wait to get started. Unfortunately, you want to have the story published by the end of the day and the person contacting you did not answer. You pick up the phone and call the company behind the campaign – they don’t know who the person is, what the campaign is about and their marketing officer is not in. Continue reading
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