War of the Worlds: Journalists vs PR Pros

Cat and dog fightThe journalists vs. PR professionals war has been going on for decades. It is fueled by frustration, impatience, beginners in both fields, moral high grounds being taken over every day and powers beyond your imagination, such as trends, traffic and boredom.

The two opposing armies

Journalists – mostly overworked, tired, frustrated, bored of seeing the same announcement and questions and mistakes over and over again. In control of powerful mass destruction weapons (revealing dozens of spammers in their magazines) or targeted, refined technology (taking it out on a certain individual).

PR professionals - a joint force of company employees and agency staffers; mostly overworked, tired, frustrated, bored of seeing their story dropped for hard to grasp reasons. Wielding powerful weapons such as exclusives, hot stories, tips and inside information Continue reading