I have always had an interest in HR PR, that is the pr effort you put in to help out your Human Resources department to find the best employees and to communicate with existing staff in an effective way. When it comes to HR campaigns, it’s hard to see new stuff being pulled off. Most companies go to their overly tested job posting sites, wait for resumes to come in, then start reviewing and setting up interviews. Even the ads they post are somewhat standard and you rarely see a different approach.

That is why I’ve been so pleasantly surprised by Avira’s latest recruiting campaign. First, they have found a great way to reach potential employees. Not through job sites, but through their own product. After the update, there usually is a pop-up window letting users know what’s new at Avira – products, news, etc. The pop-up I noticed contained a job ad, and this happen a few times during several days. I thought it smart as it reached out to people who already liked the brand and if they had the required skills, would want to be part of the team that develops the product they love. Continue reading

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