A couple of weeks ago, I went to an interview with one of my clients. We were meeting an IT journalist who was working for a local business magazine. We met, the interview went great, the story was supposed to be included in a future edition of the magazine.

We even sent some photos after the interview, as there was no photographer available for that interview. And then we waited. It was a 2-week wait. But after just one week, we heard that he magazine had been shut down. Most employees had been fired, a few of them had been transferred to a different business magazine of the same group.

This is the third magazine that’s closed down since last autumn. Will more follow? Should we get used to not have our clients’ stories published not because they’re not good enough, but because there’s no newspaper/magazine to publish it in?

Popularity: 11% [?]

This is the kind of news that makes all those predicting the end of print media go “Aha!”. Starting February 2009, we’ll have to say goodbye to the print version of PC Magazine. It will be changed into a digital format, with similar subscription options. I’m looking forward to see how advertising options will change, but even more curious to see how many of they readers switch from paper to downloadable format.

How did they announce it? Well, it’s all posted on their site, the CEO emailed their contacts and, just in case that email was lost among others, account managers also contacted their clients. From what my contact shared with me, before this move, a large part from the magazine’s income was generated by their digital branch. This leads me to believe the complete switch was a pretty smart move.

What do you think? Any predictions you’d like to share? Will other magazines follow the same pattern? Is this easier for a tech magazine? I’d love to read your thoughts.

Popularity: 12% [?]