PR Ideas – Surprise Gift Meme
If you’re looking for a great PR idea that is both low budget, interesting and efficient, here’s one: the Gift Meme organized by Kdo.ro, an online gift shop that promotes special, unique gifts, and PRwave, the first online PR community and news site in Romania, managed by my friend Loredana Pascal.
The meme is simple: Loredana started by buying gifts for three of her friends, myself included. With the gift, we received a nice envelope describing the campaign and encouraging us to buy a gift for our friends and get a 10% discount for it. We could of course choose to write about the campaign or not, join it or not. From there on, you can consider yourself tagged when you receive the gift. Sounds simple, the budget is not big and it does not imply spending something to get the bloggers to write, it just entails a small discount.
Why exactly does this campaign work? And it does work, all three of the initial bloggers plus others have already joined. Here are a few reasons:
Popularity: 8% [?]
