Guest post by Selena Narayanasamy

Writing a catchy jingle can be fun, but it’s not easy. Knowing how to make that one 30 second song that engages an audience to commit it to memory is more science than art form.

The most popular jingles have tricks that make their song one that gets hummed around the office. Let’s examine 6 iconic jingles, and the secrets of their success.

1. Fanta “Wanta Fanta?”

Lesson: Repetition

Those lovely Fantana ladies have the right idea. A good jingle makes sure the audience knows the name of the product. The Fanta commercial mentions the product name constantly. If the audience doesn’t know the name, something is wrong. Continue reading

Popularity: 3% [?]

If there is one thing I’ve learned about PR is that there’s always something new to learn. And you find lessons in all possible places, such as learning about word of mouth from stray dogs. One of the best resources for new things to learn are your clients. While working with them, you’ll discover PR mistakes and PR goldmines. You will brainstorm and get to implement ideas that you’d never considered possible.

But while this is obvious, the link to knowledge run deeper. When you work with a client for a longer period, you get to know their partners and their clients. You learn about their issues, the mistakes they made and what they did that worked as a charm. If they come from different parts of the world, you will be receiving extremely valuable tips on intercultural communication.

So when you’re getting ready for your next meeting with your client, their customers or their partners, remember to keep your eyes and years open. I for one have learned a lot about crisis management from clients who’ve never been through a crisis, but whose target market was prone to PR disasters

What valuable PR and marketing lessons have you learned from your clients, your partners or from people you’ve worked with?

Popularity: 1% [?]

2009 has been a year full of changes, adjustments to new circumstances, learning new tricks, returning to the basics and learning something new almost every day. It’s been a wonderful and hard year at the same time, and frankly I have no idea when it has actually reached its finish line. It seems that only yesterday I was taking Robert Hurzek’s challenge to share what I had learned from 2008…

Now that we’re in mid-December, I am once again responding to Robert’s challenge to go through this years’ posts and pick what I believe to be the highlights of each month of this challenging yet always surprising year.
January – Investing in relationships always has excellent ROI

This very post has been a tribute to all the wonderful relationships I have built through my blog. The friends I’ve made, the new things I’ve learned, the support I’ve always counted on, it’s all worth sharing and cherishing.

February – 5 Ways to Make Sure You Never Get to the Second Meeting

In a year with a down-turning economy, everyone kept chasing new business. And some chose worse methods than others, making sure their efforts were in vain. Here was one of the worst examples of a business meeting from 2009. Read, learn and never act like this! Continue reading

Popularity: 1% [?]

In Ca La Somara, while enjoying every last second of Joanna and Emma’s writing retreat, I’ve also learned some extremely important lessons. Some from the people I’ve shared the experience with, some from people who we’ve share the agriturismo with, some from reconnecting with myself, each of them meant to help me live a better life, be happier, smile more and generally remember what’s really worthwhile. I keep thinking of everything that’s happened, trying to pick the best of it and share it with you, hoping it will bring you the calm, happiness and freedom it has brought me. So here are a few ideas

People are indeed unique, but…

We are not defined by class, religion, nationality, interests, education, or job alone. None of these aspects is more important than the others and what makes us unique is their specific mix. Plus our dreams, favorite songs, favorite food, friends, family, pets, our take on having fun and any other apparently insignificant detail you can think of. Continue reading

Popularity: 8% [?]