When trying to sell a product or service, the hardest part is to convince your potential customers they need it, want it or can actually use it to make their life better. A lot of effort goes into marketing and PR, engaging people, outlining the benefits, making sure what you’re selling pops up exactly when and where they would be happy to see it.

Let’s say this part of the process went really great and the customer is convinced. They would then go to your website, fill out the order form… and you might think there is no way in hell to lose that paying customer right now! Continue reading

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I have a confession to make… I am extremely harsh when it comes to customer support. I’ve spent quite a while being a tech support engineer, I know how much it matters in building a great relationship with customers. So when I make my decisions about certain products or services, the quality of tech support backing them up is extremely important.  Why? It is simple. Anything can crash. No one should look for guarantees they will have no problems, they should make sure they will have help solving them when they appear. And based on my fare share of customer support talks, chats, email exchanges, I thought I’d make a top of the best ways to drive customers away.

1. Don’t pick up when they call

Definitely, this is the fastest and never dethroned method to make sure your customers will switch you for any of your competitors quicker then lightning. Continue reading

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