DIY Marketing and PR: A Makeup Business Owner Approach

Robyn BloomI’ve met Robyn Bloom on LinkedIn, after answering one of her questions about getting beauty bloggers and journalists to write about her business, Purely Cosmetics and the line of natural mineral products she created. While talking to her, I wanted to know more about how life as a one-woman-show was in the beauty field. I had only read her LinkedIn profile and some information on her website before sending these questions. I am extremely glad they’ve lead to a great story about following your dreams and doing what you love.

You went from selling prescription medications to selling ad space in the Yellow Pages to then owning your own mineral make up company. Tell me how it all happened!

Most of my life is an accident. When I first went to college, my intention was to become a doctor – I’ve always been intrigued by science. After my first inorganic chemistry class, I nixed that idea. I started out in the fashion industry as a menswear buyer while I was in graduate school (worked in retail all through high school), intending to open up my own clothing store. My MBA was emphasizing entrepreneurship, and after going through the program, I decided I’d rather start new products with someone else’s money rather than mine. Continue reading

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