Judging by how many articles are published by PR pros across the world on certain themes, you’d think there is no more room for more advice on those particular topics. And that’s where you’d go wrong. There are certain aspects of communication and marketing where there’s never too much information! People seem to either have a short attention span, have issues remembering what others have already explained, or simply cannot make the connection between tips and how they apply to real-life cases.
So here’s a few PR topics that all public relations practitioners should discuss and write about:
1. Press releases
When to send them, who to send them to, what to write about and how to structure them. Yes, I realize how much these themes have been debated and I know how Google works (the search engine part), but I still see plenty of news releases where “Press Release” is used as a headline, where the information makes no sense or when they are simply releases about nothing. Continue reading
Popularity: 1% [?]