Have you heard of the damage the Stuxnet worm has been causing businesses and their computer systems around the world? Have you heard of the huge impact it has had on cyber warfare? Did you know it is a USB transmitted malware that’s not that hard to stop? Have you heard of cases where entire customer lists are copied and stolen by former employees, upset that they were fired or just because they wanted more money from a competitor? Have you heard of people just walking into a company and copying all the private data stored there on a simple USB stick or on a smart phone and just walking out with it?

While we love our mobility and portability – who doesn’t love to run their business from a mobile phone when stranded in an airport for hours, waiting for their next flight? – there are serious security threats that come with the use of portable devices, especially if we don’t know what we’re doing. Enter data loss prevention, device control and endpoint security solutions, some of the best being brilliantly developed by Mirror Communications client CoSoSys. What you also might not know is that there are virtually none such solutions to protect Mac computers! Not only does CoSoSys provide such a business application, they also have just released a new verison of their Endpoint Protector 2009 for Mac device control and endpoint security solution!

What the new product does is make sure that while you’re traveling, you can still stay productive and complete tasks which require the use of portable devices, while staying safe from the threats I’ve mentioned earlier. The new release also offers companies a closer watch on what their employees are doing with files and data accessed on or copied to portable devices. Continue reading

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2009 has been a year of many changes. It’s been a year of accomplishments and joy, as well as the year when a lot didn’t go according to plan, in both personal and business life. I would have wanted to skip the 2009 review and go straight to my 2010 plans. But that would have meant skipping some important steps of the process and make it less effective. So what happened in 2009?

On Words of a Broken Mirror, it’s been a year full of significant posts and essential lessons. I didn’t exactly meet my own plans of posting frequency, but I am extremely pleased with the quality of everything published here, as well as that of the guest posts I have written for other blogs.

2009 was also the year when I went from part time to full time business owner. Mirror Communications kept growing, I continued to work with IT companies and tackled other fields as well. I switched from spending part of my day in a client’s office to working fully on my own. This of course came with some organization and time management issues. It’s still fairly new but I’m getting better at it every day. Continue reading

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Now that you know that the Mirror Communications PR and Marketing Agency is up and running, I’d like to share another piece of news today. I’ve also launched the Articles and eBooks section with a first piece on events and the myth of the almighty booth.

This section will cover PR and Marketing topics, but not in the usual format of this blog. There will be longer articles and ebooks that will each debate a topic and present it more thoroughly. This first article is intended to show how getting a booth at a trade show is not always the best alternative, especially for the business to business segment and for products with a medium to long purchase cycle.

Hope you like this new section and that you find it usefull in planning yoru PR strategy and in getting more business.

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Today is that very special day when Mirror Communications, PR and Marketing Agency, officially opens doors online. I’ve shared my plans earlier this year and it finally happened! There’s still plenty of work o be done, but we’re finally out of the construction site

But now that there’s a new PR and Marketing agency on the market, some people my stop to wonder: is there room for another one on the market?

Well, for a good one, there always is. And when it comes to PR strategies and effective marketing, these troubled economic plans do not require them, they strongly demand such services. For a million reasons: starting with the possibility of gaining quite some market share rather easy and finishing with the fact that employees, clients and partners need to know your company is doing OK, you’re there for them and you will provide the same excellent products and services, regardless of where the economy is headed.

But if these reasons are not enough, consider the following:

• Companies still don’t know how to focus on benefits, not features;
• Some people still believe scaring customers into buying what they sell is a good strategy;
• Having no PR at all is as bad as having some really bad PR;
• When you’re building your company’s image, taking breaks is out of the questions;
• Individuals, companies and entire countries still have big marketing and PR problems;
• Customers are lost every day due to poor post sales services;
• And there are still plenty of so-called marketers or PR experts that give the whole industry a bad name.

If you want your true identity to be reflected, your unique voice heard and to engage in wonderful and profitable conversations, take a look at the Mirror Communications website, read some PR and marketing post on your blog and then contact me. Let’s talk about how we can work together to make your company shine!

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There are two periods every year when I stop to analyze what has happened and figure out what I want to do next: the end of a year and beginning of a new one and my birthday. My birthday plays a more important role when it comes to personal resolutions, the new year comes with other tipes of goal settings and plans.

This year I want to state what I want to achieve in 2009, so that this post can act as a reminder, a resource to analyze 2009 when 2010 is close and as a way for me to have a clearer view of what I actually plan to do with my personal and professional life. Continue reading

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