There is so much more to finding employment and creating a career today than many people realize at the get go. While many people no doubt find positions by sending out their resumes and custom tailoring their cover letters, today’s tech centric-society lends itself well to new and more appropriate forms of self-promotion. Blogging has become a hobby, career, and tool for thousands and thousands of individuals around the world. Using a personal blog to essentially brand yourself and market your skills to the professional world has fast become the approach in today’s harsh job market. Follow these four blogging tips and self-marketing basics to create a personal blog that sells your best professional qualities and helps potential employers gain special insight into your abilities.
Simplicity and Clarity
The key to a successful website of any sort is simplicity and clarity. This is true for most things, including marketing. You want to be clear and direct with your intent and purpose. With your personal blog, you should create something that carefully communicates what you wish to tell. Your writing style should be clear and to the point. Tell your readers up front what your interests are, what the purpose of your blog is, what your accomplishments are, and what you wish to gain from them reading your material. There’s no point in using fluff language or fillers. Just tell people exactly who you are and what you are doing and see how they respond. Of course, I mean all of this directness to be done in a professional manner. You must sell yourself through your blog. Be clear and simple in your intent. Continue reading