What I think you shouldn’t have missed last week…

It’s been a rich week in the online world in what usefull business, PR and Marketing tips are involved. Here are a few must reads for you to kick start the week with:

Lip-sticking blog’s guest writer Chloe Spencer explains Why Teens Are Addicted to Facebook.

A scandal raising once again well known issues – is the media biased? how far should you go when a journalist has published something partially true about yourself? are journalists in the business of half-truths? Oracle CEO to Fortune Reporter: ‘Hey Jerk…your job is telling half-truths’ via PR Newswire. Continue reading

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As you arleady know, a while ago I debuted on Everything PR and have since become one of their regular writers. It’s been fun and challenging and I’d like to keep you updated with what I’m posting there. So I decided the best way was a monthly roundup (along with the tweets and Facebook shares that annouce my new articles). Here’s what I’ve been up to this month, hope you enjoy it!

Coca Cola’s New Social Media Model: Going for the Kill
Coca Cola has revealed its new social media model. It is called the 4P model, namely reviewing, responding, recording and redirecting. There’s nothing quite revolutionary behind the fancy naming, but it is a tested, well documented, experiment and success backed model to help them accomplish marketing and sales goals.

Vocus Launches New Social Media Monitoring Tool
Vocus has released a new and improved version of its social media monitoring software, the Summer ‘10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.

Vocus acquired free PR service Help a Reporter Out (HARO)
Following a recent release of their social media monitoring software, Vocus announced they had acquired Help a Reporter Out (HARO), a free service connecting bloggers and journalists with their sources, mostly small businesses and entrepreneurs. Continue reading

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Back in March, while having coffee with two good friends of mine, Alina Fekete and Violeta-Loredana Pascal, I first mentioned my idea of creating an online magazine for women that would be so much better than any other glossy magazine available on the Romanian market, pretending to know what women want and need. A magazine that would speak of career choices, successful women, real world relationships. A magazine for and with real women, the women beyond makeup and stereotypes.

Luckily, the jumped on board right then and there, and we started working on bringing our baby to life. It took us quite a while, the hardest part being to decide on a name. After a few failed tries, Alina Fekete who’s a designer suggested Cenuşă de trandafir, rose ashes. It’s the name of a colour, also called dusty pink. We loved the idea. Simply because complicated color names say women, but mostly because we loved the metaphor: purging through fire all the misconceptions, stereotypes and fake images on women. And then enjoying the real substance that’s left.

Cenuşă de trandafir was oficially launched last Tuesday. Mostly on Twitter and through word of mouth, from us to our friends, to their friends, to their friends. Based on the traffic, the number of comments, the retweets and the private messages, I’d say it was quite a success! And given the right amount of passion and hard work, plus some luck, it’s bound to keep growing.

Unfortunately, only my Romanian readers will be able to enjoy this new magazine. But since it means so much to me, I wanted to share the news with all of you! Good news are meant to be shared, hoping they’ll put a smile on the faces of those you care about

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If you follow me on Twitter, you know I’ve not completely disappeared. But if we only connect through this blog, well, I might have led you to believe I’ve deserted and am hiding away . So I thought it was high time for a quick update on what yours truly has been doing lately.

• Working, of course. Both with my existing clients on some amazingly cool projects and with new ones I’ll tell you more in a short bit. It’s been fun and challenging, but is also took a lot of my time, including weekends The situation won’t change, but I’m learning to better adapt to it.
• Reading and listening to music – these have been my favorite ways of relaxing. I’ve finished the first three books of the Twilight series (the fourth will only be published in Romania this autumn, so I’m getting it from Amazon). As for music, I finally reconnected with my old habit of listening to music while working. I draw a lot of inspiration from it.
• Looking into buying a house. Actually, rent it first, then buy it, as this is not the best moment ever to get a loan. So, thank God for smart companies, they’ve invented this Rent-2-Buy program, where you pay rent for a couple of years and after that, when you buy the house, all your rent is deducted from the price. So it appears I’ll soon have my own little house, with a little garden, a terrace and a huge kitchen
• Writing! I can’t really explain when exactly I’m doing this, but I’ve started writing a novel. It’s been a while since I last considered writing fiction again! But it’s a great opportunity to use my English vocabulary for something more than business writing. I can tell you it will be a vampire story. Simply because after dozens of books, movies and TV series, I still fee I haven’t been told the story I always wanted to hear. So I’m writing it

I’ve missed being here, reading blogs and connecting with you all! But I bet my break from my online home is over! See you around

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Now that you know that the Mirror Communications PR and Marketing Agency is up and running, I’d like to share another piece of news today. I’ve also launched the Articles and eBooks section with a first piece on events and the myth of the almighty booth.

This section will cover PR and Marketing topics, but not in the usual format of this blog. There will be longer articles and ebooks that will each debate a topic and present it more thoroughly. This first article is intended to show how getting a booth at a trade show is not always the best alternative, especially for the business to business segment and for products with a medium to long purchase cycle.

Hope you like this new section and that you find it usefull in planning yoru PR strategy and in getting more business.

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