As web marketers enter into the new year, it’s important we take time to consider what’s right around the corner. Whether you’re a part-time blogger or a salaried employee of an internet marketing agency, so long as your income is connected to technology you’re always going to need to be staying one step ahead. 2012 is set to become a memorable year for online marketers and entrepreneurs, so don’t allow yourself to get behind on the next big things in web marketing. In summary, expect the following to unfold sometime later this year:

Personal App Revolution

First came Siri available on the iPhone. Soon, everyone with a smartphone will have a personal assistant app. These services will partially render traditional SEO obsolete – and at the very least force a rewriting of the rules regarding the value of page rankings. Continue reading

Popularity: 1% [?]

If your potential buyers are online and spend time on social networks, you clearly need to engage them through social media. How you choose to do so is a different question. Should you create an in house team and train them, should you hire an agency specializing in social media campaigns?

The answer simply comes down to time and money required to achieve an effective social media presence. If your employees are not fully booked, you have the funds to train them and their time is better spent engaging customers online than taking care of another aspect of your business, than your soon-to-be in house social media team is the answer. Of course, those you plan to train to take on the social media effort should have some idea of the Internet and social networks and require a limited amount of time to learn the tricks of the online world. In this scenario, training from an expert is paramount. It might cost you, but it is a lot faster and yields better results than throwing your staffers in the lake and expecting them to learn swimming on their own. Continue reading

Popularity: 1% [?]

I am happy to announce that the guide to twitter that you’ve heard about in the past couple of months on my Twitter stream or on Faebook is out! The Social Media Newbie’s Guide to Twitter for Businesses ebook, a simple guide to get businesses and individuals with a business focus started on Twitter, has just been launched!

The reason for deciding to focus on such an ebook was that while Twitter kept growing and more and more businesses created accounts and started blasting out 140 character messages, the result-free efforts were astonishing. Many people still fail to understand Twitter and their presence is more of a reflex, the adoption of a cool trend, than a thought out, carefully planned business strategy.

While I was pondering over the actual need of such a business guide, I noticed that a few articles debating Twitter-related themes became extremely popular, showing a genuine interest in quality information on getting the best out of the microblogging platform. So I powered my writing mode and completed this project, accepting the challenge of publishing my first business ebook Continue reading

Popularity: 1% [?]

What I think you shouldn’t have missed last week…

It’s been a rich week in the online world in what usefull business, PR and Marketing tips are involved. Here are a few must reads for you to kick start the week with:

Lip-sticking blog’s guest writer Chloe Spencer explains Why Teens Are Addicted to Facebook.

A scandal raising once again well known issues – is the media biased? how far should you go when a journalist has published something partially true about yourself? are journalists in the business of half-truths? Oracle CEO to Fortune Reporter: ‘Hey Jerk…your job is telling half-truths’ via PR Newswire. Continue reading

Popularity: 1% [?]