Being the Twilight freak that I am, I had to find out a little more things about the books, their writer, the movies and the actors. Besides, after seeing the movie over 10 times and finishing all four books in about, well, 8 days, what else can a girl do?

This is how I ran into some interviews with Robert Pattinson (Edward Cullen). What really struck me was his story of being sent to a center to learn how to handle his image. As he was playing a vampire, they said he should put on his bad boy face. There are a few things disturbingly wrong with that statement: first, it shows signs of a disease you can see all over in the PR and marketing worlds: generalization.

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