The world of public relations is a very exciting one to be in. Something new happens every day and it very rarely is boring. It might be annoying, downright crazy, disappointing or fun, but bored is not a feeling you are likely to run across as a PR pro.

Of its many paradoxes, one that has always intrigued me concerns PR being or not something personal. If you think about it, a good PR pro is a person that gets involved all the way in the campaigns they run. They have to know the products or services they promote, they have to love them and they have to really put their soul into what they do. If they don’t get involved, it shows in the words they pick, in their nonverbal communication, in their inability to relate. So PR is a very personal affair.  Continue reading

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2009 has been a year of many changes. It’s been a year of accomplishments and joy, as well as the year when a lot didn’t go according to plan, in both personal and business life. I would have wanted to skip the 2009 review and go straight to my 2010 plans. But that would have meant skipping some important steps of the process and make it less effective. So what happened in 2009?

On Words of a Broken Mirror, it’s been a year full of significant posts and essential lessons. I didn’t exactly meet my own plans of posting frequency, but I am extremely pleased with the quality of everything published here, as well as that of the guest posts I have written for other blogs.

2009 was also the year when I went from part time to full time business owner. Mirror Communications kept growing, I continued to work with IT companies and tackled other fields as well. I switched from spending part of my day in a client’s office to working fully on my own. This of course came with some organization and time management issues. It’s still fairly new but I’m getting better at it every day. Continue reading

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