Link posts come with a lot of blogs. Some are weekly, some are daily, some are simply once in a while. There are highly branded such posts, that we look forward to each week, such as Liz Strauss’ SOB Business Café, or the Coffee Break of Business and Blogging, written by Laura Spencer and Liz Fuller.

I’m also playing with my own link post and now that I figured which day is better, it is slowly becoming a never missed to-do to have my roundup on Mondays. But from a Marketing and PR specialist’s point of view, what’s behind a link post, why do we write them, what do they bring to us and how do we position ourselves as bloggers through them? Continue reading

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