There are moments when a certain story simply takes over the world. Or a country, or a city or a small town. The scale really does not matter, the effect is the same: every media outlet will cover that major event. It’s a journalistic rule you learn in the first year of journalism school. If something is really big, it takes over and becomes the most important piece of news, regardless of anything else.

Such events are the royal wedding we’ve just had, big elections, the earthquake in Japan, or Osama being killed. For a longer or shorter stretch of time, they have the spotlight and no one can compete. And it’s not just lifestyle magazines or political newspapers that cover them! Tech blogs and magazines will talk about the Twitter user who live tweeted the attack on Osama, financial newspapers will analyze the cost of the royal wedding or analyze the impact on foreign markets a natural disaster has. Travel outlets will talk about the travelers taking over London or the travel warnings issued after the Osama bin Laden death.  Continue reading

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What I think you shouldn’t have missed last week…

Welcome to a new edition of our almost-weekly reading roundup. First of all, I’d like to wish you Happy Monday! Hope your week is as bright as today’s sun, keep busy but don’t stress out, but before anything else, try reading the posts I’ve run across!

Tanya Maslach, guest writer on Women on Business gives businesses a new perspective: a few great lessons they could learn from Hollywood.

Liz Strauss, in her “Visible Authenticity” series, identifies 10 blogger best practices we should use when extending our reach.

We’ve all heard of sucessful blogger pitches, of results and of how we should adapt our message to each of the persons we contact. If you really want to see how it’s done, Tod Defren of PR Squared has published a great case study showing how exactly one should write to fit the profile and background of each blogger they contact.

Regardless of their field, ailing businesses have some common issues. Karen Swim of Words for Hire has identified 5 of the common problems businesses on a falling trend seem to be caught up in.

Mary Schmidt, a guest author on Lip-Sticking, has come up with a funny list of things to do when you want your emailes automatically ignored.

And to finish this week’s roundup on a funny note, I recommend Ian Lurie’s Geek Guide to Problem Solving, or otherwise put, 10 ways to think for yourself.

What did I miss? No matter how hard I try, I definitely can’t read all the great posts published in a week. So please tell me what you’ve come across and let’s all share our findings!

Have a lovely week!

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