Does your 2008 plan include events to attend? And I mean those industry events everyone attends and for which you need to pack your bags and travel, not virtual trade shows or seminars. Well, my company’s includes quite a few, about 7 this year or maybe more. While planning these events, I have spoken to organizer, our own team, others who have attended such events and have come to quite a few conclusions that I thought I could share.

First of all, let’s start with the type of event you’ll be dealing with. There are two major ones: those dedicated to exhibiting and those dedicated to networking. While the approach is different, most have speaking opportunities and sponsorship packages. You can run into a never-ending list of patter combinations, mixing conferences, exhibition halls, workshops and one on one meetings. Add some spicy parties and you have it all.

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