Yes, lots of Coca-Cola going on in movies and series, as well as drinks, fashion brands and anything you’d ever think of. I am sure you all remember the Bridget Jones cheering on a huge screen. Or the Apple computers in Zoolander. But does product placement still work for popular movies and TV series?

I have to say I’ve started to overlook a lot of it. From clothes, to what they’re drinking or some of the gadgets they’re using. Then again, it also depends on how much the brand is shown off! If someone types behind a laptop for over 3 minutes, I might notice the brand. Or if you keep showing the computer game box each time you show the kid’s room, I might see it’s Heroes V Especially if I was a fan of Heroes III and IV

But other than that, do you buy something just because it’s shown on a TV screen but not during advertisement breaks? Is it a more effective advertising method? I mean, really, would you switch to the Head & Shoulders shampoo just because it was used to kill aliens in a rather silly movie?

I for one think it happens as it happens to all advertising: we learn to ignore it and it’s just wasted money. Are there any successful campaigns? Do you know of any and have you ever bought something just because you saw it in a movie?

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In my previous post I talked about how competition should never be feared. However, this in no way means we should ignore it. Because if we do, we’ll loose customers in the process. Market research involves knowing all that you can about your competition. What do they offer that you’re not offering? How important is it? Should you be offering it? Should you stop offering something that your competition will continue to provide potential customers with?

I will explain why thinking thoroughly before answering these questions is so important through a personal experience. I was thinking of changing my computer and after a chat with my dad who wanted to buy my notebook, I decided to buy a Sony Vaio. I checked the site of a local Sony Center shop, picked the model and went to get it after work. I had part of the amount in cash, the rest on a card. Continue reading

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