The Expendables, a movie long awaited by many fans of the action genre and the action stars it features, has just hit the theaters and topped this weekend box office, cashing 36 million US dollars this weekend. For a film that got harsh reviews from everyone, the numbers tell a different story: people actually wanted to see it. And post-movie watching comments show they thoroughly enjoy it.

Why is the movie such a smashing success? The story has nothing really special and is not very thick either. The plot description on IMDb says it all: “A team of mercenaries head to South America on a mission to overthrow a dictator.” It’s an 80 million dollars movie in which all funds were spent on getting some once god-like action stars, some that are still on the wave of success and to orchestrate explosions, fights and lots of gun shooting. Continue reading

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Blogsessive.com has just published a guest post written by yours truly on how to make your blog and twitter account work better at promoting each other. And the solution is simple: notice what they have in common, notice the differences, and if it’s a team you want, then create one!

I’d love to hear your thoughts and your own tips on how to create a dream team out of your blog and Twitter feed, so head over to Blogsessive to read the article and share your insight

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What I think you shouldn’t have missed last week…

Our weekly roundup has been MIA for quite a while now. But we’re back with 5 great articles I stumbled across last week. I’ll make it short and sweet and as always invite you to add to the list!

A great way to learn is to find out what you should never ever do, no matter who does it and thinks it’s cool. Darren Rowse of Problogger came up with a top of the worlds’ 10 worst strategies to promote your blog.

When you send an invitation to a party, people expect to show up and join the fun. Not to first submit a form and then get a second approval to attend the party. Karen Swim perfectly explained how this situation applies to social media in general and Twitter in particular.

There are some words or phrases that we hear on a daily (or should I say hourly?) basis. We’re so used to them, that we sometime believe just hearing them is enough to know what they mean. Open source is one of those phrases. Before starting to use it and other related terms, read this list of definitions published by Seth Godin.

Readers’ attention is hard to get and even harder to mentain. We are in a rush, a little bored and sometimes lazy. So grab words, as explained by Alex Cristache of Blogsessive, are always a great way to make sure we read a piece you’ve wrote.

Bloggers are a growing force when it comes to PR and Marketing. That is why a lot of companies and agencies what them to cover their stories. But bad pitches are common, so here’s another article on how to pitch bloggers from the VallyPRBlog.

Hope you like this week’s articles! Till next week, feel free to share your own findings

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When you think of marketing a product or a service, you have to consider what kind of issues it will help your customer with. But just telling them what problems you’re solving might not be very convincing. You need to also show how it all works. So what can you do: talk to your current customers and start writing a few case studies. Then move along to publishing a few testimonials on your site.

But when you’re new, there aren’t hordes of customers to show off. And even when there are, they might not be cool enough to draw that much attention. So what can you do then? Well, it’s easy: scan the papers, magazines, portals and blogs for news on a problem you could solve popping up in the life of someone important. A star, a state department, some sort of royalty, there are dozens of possibilities. Continue reading

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We all love to play games. It’s probably our mind’s way to stay connected with the inner child we keep nurturing. But we like playing, most of us love challenges and when it comes to prizes, we’re all in!

I’ve recently had my eye caught by a contest and a nice little game that I’ve become addicted to. And I am referring to the SecondBrain contest and the Stay.com trivia game. Both had an interesting idea, different approaches and cool prizes. Continue reading

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