The world of public relations is a very exciting one to be in. Something new happens every day and it very rarely is boring. It might be annoying, downright crazy, disappointing or fun, but bored is not a feeling you are likely to run across as a PR pro.
Of its many paradoxes, one that has always intrigued me concerns PR being or not something personal. If you think about it, a good PR pro is a person that gets involved all the way in the campaigns they run. They have to know the products or services they promote, they have to love them and they have to really put their soul into what they do. If they don’t get involved, it shows in the words they pick, in their nonverbal communication, in their inability to relate. So PR is a very personal affair. Continue reading