There are moments when a certain story simply takes over the world. Or a country, or a city or a small town. The scale really does not matter, the effect is the same: every media outlet will cover that major event. It’s a journalistic rule you learn in the first year of journalism school. If something is really big, it takes over and becomes the most important piece of news, regardless of anything else.

Such events are the royal wedding we’ve just had, big elections, the earthquake in Japan, or Osama being killed. For a longer or shorter stretch of time, they have the spotlight and no one can compete. And it’s not just lifestyle magazines or political newspapers that cover them! Tech blogs and magazines will talk about the Twitter user who live tweeted the attack on Osama, financial newspapers will analyze the cost of the royal wedding or analyze the impact on foreign markets a natural disaster has. Travel outlets will talk about the travelers taking over London or the travel warnings issued after the Osama bin Laden death.  Continue reading

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Prince William and Kate Middleton’s royal wedding scheduled for late April just got an official website. If you were not convinced this major event is a great PR boost for the British royal family and quite the cash cow for the UK, now you should know it for sure. Need more proof? Well one site was not enough, so a secondary location to find the latest news on the wedding: and official governmental page that according to Reuters will publish “practical information to help tourists planning on coming to London or Britons organizing events in their local communities.”

The main site however remains the major attraction, fresh off the web development computers of its makers:

Royal officials say the website, www.officialroyalwedding2011.org, will be regularly updated with new details about the ceremony on April 29, as well as featuring photos, features, and video content.
It will also be the first place where details of Middleton’s dress will be revealed on the day of the wedding. Continue reading

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