Naomi Dunford, who’s a never ending source of small business marketing ideas, is right when she says that SEO is scary. It is at first, second and maybe third. It is when you run into a complicated article and although you know the words, you really don’t understand them in the given context. It’s even scarier when you start grasping what kind of work you should really do to be able to say your site is pretty much optimized for the search engines without having experts laugh at you. And it is scary when you look at a new book you’ve just purchased wondering when exactly you’ll have the time to read it. It’s 50 pages, but still, you’re a busy bee!

Well, Naomi manages to solve the time issue for you with her SEO School ebook. After a few pages, you’re laughing so hard, you can’t stop yourself from making time to read it. It’s a trick! She wants you to read the book, fall in love with SEO, or her style (this works if you don’t read her blog), and gets you to learn what you need to make your website better.

Cover Shot Credit IttyBiz Continue reading

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What I think you shouldn’t have missed last week…

It’s been quite a while since the last round of monday reading tips! The vacation had that weird effect on my blog, but I’m back with new great posts, all published sometime last week.

To start with, I chose something that really isn’t my style. But given the increasing number of people getting married to fast and ending up divorced, this really made sence: some really importantquestions to ask before getting married posted by Lin Burres.

Zane Safrit of Small Business Trends showed us a great way to keep our best employees as long as possible: greeting them with open arms.

Hendry Lee of BlogBuildingU highlighted an important aspect of off page optimization that we should always keep in mind: links.

Jason Falls of Social Media Explorer taught us a great lesson: how to work with brand enthusiasts and not against them. Looks like a very effective technique!

While Wall Street is going down, SEO seems to be growing fast. Tad of SEO 2.0 gave us 7 reasons why this was happening.

Meltdowns are something really hard to avoid. No matter how hard you try, they will still happen. Jonathan Fileds explaines last week that meltdowns are really not important, what’s important is how you handle them.

Robyn McMasters shared a writing lesson: keeping your text inclusive so that all your readers feel welcome.

And to round up this week, here are the top 5 reasons why blogging rocks our world day in, day out. Alex Cristache of Blogsessive is responsible for this one!

Hope you’ve enjoyed this week’s list. See you all next Monday!

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