With billions of social media users worldwide, it is no surprise that 93% of marketers use social networks to promote their business and services. As most companies end up targeting the global market with the help of the Internet, their needs for multilingual and multicultural marketing and public relations follow a constantly growing trend. SociaLingo by ComTranslations was created to answer those marketing needs – it offer real-time social media translations in over 140 languages.

SociaLingo allows you to engage potential and existing customers regardless of the language they speak, reducing tremendously the difficulties in promoting products and services arising from speaking different languages. Continue reading

Popularity: 1% [?]

As every business and their grandmothers are haphazardly hurling themselves onto the social media websites, the neglected corporate initiatives of yesteryear patiently lurk in the dark annals of the World Wide Web anticipating the time when high ranking execs will again begin to realize the power of the corporate blog. Just about 5 minutes after businesses began to wake up to the idea of adding a blog to their online presence, Facebook and Twitter hit the scenes, and most companies plans of improving their blogs went from being on top of the CEO’s desk to being ‘filed away somewhere.’ The result- a wealth of business websites, which possess attractively developed blogs that utterly lack any semblance of marketing strategy.

As is true with any form of marketing or content production, the best way to determine an effective presentation method is to consider the audience first and foremost. In many niches, the personal flavor, that only a blog can offer, creates a viral effect due to their friendly and likeable content. Admittedly, applying the personal touch is not the only effective method of corporate blogging, but the personal blogging method does have viral potential for connecting with former and future customers. Continue reading

Popularity: 1% [?]

Buying fans or followers has somehow become a sort of a taboo whenever PR or marketing experts discuss social media strategy. It is something people regard with distrust and the act of paying someone to like your page or follow you on Twitter is something devious and wrong. As always, things are not black and white, most of the online world has an intriguing grey attitude.

Let’s face it, if you advertise your page or profile on Facebook, Twitter, Google Ads or wherever, you still pay for people to like you. When you buy social media fans, does that mean they are worse then when you pay for advertising? Maybe. It all depends on what service you’re using for your purchase, it depends on their method of getting you fans and so on.  Continue reading

Popularity: 1% [?]

BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

Popularity: 1% [?]

It is no secret that if you want to increase your website statistics and increase your brand’s revenue, you are going to have to implement some sort of social media campaign into your marketing mix. Instead of plugging a brand with a press release or an advertisement, Twitter and Facebook are becoming the most relevant forces in a brand’s life cycle. While most of the people on these services can be labeled as followers, a very select few have a certain je nai sais qua and are able to promote beyond belief. Here are 5 types of social media users who can generate buzz for brands:

The One With the Hollywood Credentials

All of the recent celebrity social media news has surrounded Alec Baldwin and his recent “run-in” with an American Airlines flight attendant. Baldwin refused to quit playing the popular game “Words With Friends” and caused a scene when he got kicked off the plane. According to The Washington Post, Baldwin’s tirade caused #letalecplay to trend worldwide and boosted the number of people playing the game. Baldwin’s scene was such an effective form of social media marketing that he will even get cross promotion for his television show 30 Rock out of the ordeal. Continue reading

Popularity: 1% [?]