BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

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It is no secret that if you want to increase your website statistics and increase your brand’s revenue, you are going to have to implement some sort of social media campaign into your marketing mix. Instead of plugging a brand with a press release or an advertisement, Twitter and Facebook are becoming the most relevant forces in a brand’s life cycle. While most of the people on these services can be labeled as followers, a very select few have a certain je nai sais qua and are able to promote beyond belief. Here are 5 types of social media users who can generate buzz for brands:

The One With the Hollywood Credentials

All of the recent celebrity social media news has surrounded Alec Baldwin and his recent “run-in” with an American Airlines flight attendant. Baldwin refused to quit playing the popular game “Words With Friends” and caused a scene when he got kicked off the plane. According to The Washington Post, Baldwin’s tirade caused #letalecplay to trend worldwide and boosted the number of people playing the game. Baldwin’s scene was such an effective form of social media marketing that he will even get cross promotion for his television show 30 Rock out of the ordeal. Continue reading

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Guest post by Annie Wallace

One of the most important things that you can do in the computer age to promote your business, whether it’s an online company or a brick and mortar store, is getting into social networking and social media. These sites have made setting up your profile relatively straightforward, but knowing exactly what to do with that profile can be an entirely different matter. Here are some important things to keep in mind when building your brand through social media.

Avatars: Tiny Pictures with Powerful Impact

Your avatar, a small picture that is no more than about sixty by sixty pixels, is the place where you’re going to make your first impression on potential contacts. As such, it’s important that you have a professional and recognizable picture. This same picture should also be used on all the sites that you frequent to increase your branding opportunities.

Making this picture look professional means following a few basic rules. It’s a good idea to start by putting the picture on a background that is white or neutral. Avoid busy backgrounds. What exactly should you put on this background? Well, surprisingly, your logo isn’t recommended. Using a personal picture on these sites tends to make your networking go more smoothly.

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If your potential buyers are online and spend time on social networks, you clearly need to engage them through social media. How you choose to do so is a different question. Should you create an in house team and train them, should you hire an agency specializing in social media campaigns?

The answer simply comes down to time and money required to achieve an effective social media presence. If your employees are not fully booked, you have the funds to train them and their time is better spent engaging customers online than taking care of another aspect of your business, than your soon-to-be in house social media team is the answer. Of course, those you plan to train to take on the social media effort should have some idea of the Internet and social networks and require a limited amount of time to learn the tricks of the online world. In this scenario, training from an expert is paramount. It might cost you, but it is a lot faster and yields better results than throwing your staffers in the lake and expecting them to learn swimming on their own. Continue reading

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I’ve read quite a few blog posts on how to get social media love. There are quite a bunch who go around the same old issues and try to rearrange the lists. For money making purposes and sometimes as a blogging tip, social media is trendy, it’s hype, it’s everything anyone is interested in these days.

One of the most common advices is not to submit your own content. OK, let’s assume for a moment we’ve all decided this practice is frowned upon. What’s the advice following this “don’t”? You’ll never guess: keep writing quality posts. Really?

It appears we all forget a basic rule of marketing: you might have the greatest content in the world, if no one knows about it, it has no effect. It’s like writing the perfect novel and never having it read by anyone. So what should you do? Optimize for search? Sure, but that would bring you search traffic, not necessarily social media attention.

So? What should you do. Well, here are a few quick and effective tips:

1. Decide what social media site or social bookmarking site you’re interested in getting traffic from
2. Create an account. If you want to be on more, start with two or three to make sure you give each site the needed attention.
3. Make sure you put links to your blog on your profiles to get social media visitors.
4. Start voting, commenting and making friends with common interests, while adding quality content, not your own.
5. Ask your friends to also take a look at your content, maybe they’ll submit it.

There it is. It’s not a big secret, as what to do in theory is easy. Putting it into practice is a bit harder But if you want some further advice, let me know, I’ll do my best to help you out.

And a note to my fellow bloggers. We never write everything we can on a subject. We keep some details for other posts and some for paid advice. But that does not mean we should give crappy advice, no matter how much online profits we have on public display.

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