As every business and their grandmothers are haphazardly hurling themselves onto the social media websites, the neglected corporate initiatives of yesteryear patiently lurk in the dark annals of the World Wide Web anticipating the time when high ranking execs will again begin to realize the power of the corporate blog. Just about 5 minutes after businesses began to wake up to the idea of adding a blog to their online presence, Facebook and Twitter hit the scenes, and most companies plans of improving their blogs went from being on top of the CEO’s desk to being ‘filed away somewhere.’ The result- a wealth of business websites, which possess attractively developed blogs that utterly lack any semblance of marketing strategy.

As is true with any form of marketing or content production, the best way to determine an effective presentation method is to consider the audience first and foremost. In many niches, the personal flavor, that only a blog can offer, creates a viral effect due to their friendly and likeable content. Admittedly, applying the personal touch is not the only effective method of corporate blogging, but the personal blogging method does have viral potential for connecting with former and future customers. Continue reading

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These days most businesses are handling a considerable number of their operations online. Many companies are finding that many of their commercial transactions are being handled online, much of their marketing campaigns are being waged online, and even many in-house operations are being pursued online. For instance, a good number of companies conduct seminars for leadership training online.

Many companies are also storing their data online, in the cloud, in order to save money on hardware and energy costs. One of the newest online trends for businesses is reputation management services, all of which seek to shape a company’s brand by developing positive web content and SEO. Where once a company might have focused their Public Relations budget entirely on events and publicity, the rise of the Internet and social media has forced all industries to keep track of brand awareness online. Here are a few of the ways this is being done: Continue reading

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Buying fans or followers has somehow become a sort of a taboo whenever PR or marketing experts discuss social media strategy. It is something people regard with distrust and the act of paying someone to like your page or follow you on Twitter is something devious and wrong. As always, things are not black and white, most of the online world has an intriguing grey attitude.

Let’s face it, if you advertise your page or profile on Facebook, Twitter, Google Ads or wherever, you still pay for people to like you. When you buy social media fans, does that mean they are worse then when you pay for advertising? Maybe. It all depends on what service you’re using for your purchase, it depends on their method of getting you fans and so on.  Continue reading

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BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.

BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams. Continue reading

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The rise of Twitter as a powerful social media tool as seen its deployment in a wide variety of marketing, journalism, and propaganda campaigns. Recently many companies have also begun to use Twitter as a Public Relations tool. From real time communication to brand reputation, Twitter can be used for public relations, but only if your PR team is wise and careful. Here are three factors to keep in mind:

Twitter creates a real-time dialogue without taking on dangerous newscasts

Almost like having your own global LP Chat software, Twitter creates a running dialogue with the world that can be updated so rapidly it begins to take on characteristics of real time communication. This can be extremely beneficial for time-sensitive events related to product releases, political campaigns, and even international stock market tips. With the world more connected than ever, the ability to spread information efficiently and instantaneously allows companies and public entities to address issues concurrently with network news cycles. Continue reading

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